{"source":"Breaknorm","page":"https://breaknorm.co/company/smythstoys.com","license":"https://breaknorm.co/terms","domain":"smythstoys.com","name":"Smyths Toys Superstores","legal_name":"Smyths Toys Superstores","country":"GB","country_second":"US","city":"","admin1":"","vertical":"commerce_trade","subvertical":"consumer_goods_webshops_mixed","leaf":"childrens_toy_webshops","summary":"Smyths Toys Superstores is a toy retailer that sells children's toys, baby products, outdoor equipment and video games to consumers through brick-and-mortar stores and online shopping. It operates over 120 stores in the UK and Ireland plus country websites for Germany, France, Austria, Switzerland and the Netherlands. The company also acquired Toys R Us stores in Central Europe.","offerings":["children's toys","baby products","outdoor equipment","video games","arts and crafts","puzzles","electronics"],"target_customers":["families and parents"],"business_model":["B2C","D2C"],"geo_scope":"international","headcount":"1001-5000","headcount_source":"linkedin","revenue":"50M-250M","revenue_source":"estimated","certifications":[],"langs":["en","de","fr","nl"],"linkedin":"https://www.linkedin.com/company/smyths-toys","reviews":[],"contact_points":0,"contact_phones":0,"page_types":["home"],"crawled":"2026-10-24","profiled":"2026-10-31","indexed":"2026-11-01","hiring_built":"","website_tech":["apple","dmarc_report","google_workspace","loader_io","meta","microsoft_365","sap_successfactors"],"hiring":{"open":0,"open_postings":0,"new_7d":0,"new_30d":0,"new_90d":0,"closed_30d":0,"countries":[]},"hiring_functions":[],"tech_jobs":[],"intents":[],"recent_postings":[{"id":11643645,"title":"Marketing Administrator - Galway","city":"Galway","function":"","family":null,"seniority":null,"posted":"2026-10-30","url":"https://careers.smythstoys.com/job/Galway-Marketing-Administrator-Galway/1376349457/","tech":["microsoft-excel","microsoft-powerpoint","microsoft-word"]},{"id":11643644,"title":"Sales Assistant - Thurrock","city":"Essex Thurrock","function":"retail_and_store_operations","family":"retail_and_store_operations/retail_sales_associates","seniority":"entry","posted":"2026-10-30","url":"https://careers.smythstoys.com/job/Essex-Thurrock-Sales-Assistant-Thurrock/1376328657/","tech":[]},{"id":11312703,"title":"Sales Assistant - Oldham","city":"Oldham","function":"retail_and_store_operations","family":"retail_and_store_operations/retail_sales_associates","seniority":"entry","posted":"2026-10-29","url":"https://careers.smythstoys.com/job/Oldham-Sales-Assistant-Oldham/1371491757/","tech":[]},{"id":10967226,"title":"Sales Assistant- Smyths Toys Ipswich","city":"Ipswich","function":"retail_and_store_operations","family":"retail_and_store_operations/retail_sales_associates","seniority":"entry","posted":"2026-10-28","url":"https://careers.smythstoys.com/job/Ipswich-Sales-Assistant-Smyths-Toys-Ipswich/1376106057/","tech":[]},{"id":10967224,"title":"Night Pack Assistant - Tallaght Dublin","city":"Tallaght","function":"","family":null,"seniority":null,"posted":"2026-10-28","url":"https://careers.smythstoys.com/job/Tallaght-Night-Pack-Assistant-Tallaght-Dublin/1376099957/","tech":[]},{"id":10967223,"title":"Nightpack Assistant-Newtownabbey","city":"Newtownabbey","function":"","family":null,"seniority":null,"posted":"2026-10-28","url":"https://careers.smythstoys.com/job/Newtownabbey-Nightpack-Assistant-Newtownabbey/1376062557/","tech":[]},{"id":9522792,"title":"Twilight Replen Exeter Devon","city":"Exeter - Devon","function":"unknown","family":null,"seniority":null,"posted":"2026-10-27","url":"https://careers.smythstoys.com/job/Exeter-Devon-Twilight-Replen-Exeter-Devon/1369037157/","tech":[]},{"id":9522791,"title":"Christmas Temporary Sales Assistant  - Swords Dublin","city":"Swords","function":"retail_and_store_operations","family":"retail_and_store_operations/retail_sales_associates","seniority":"entry","posted":"2026-10-27","url":"https://careers.smythstoys.com/job/Swords-Christmas-Temporary-Sales-Assistant-Swords-Dublin/1375960257/","tech":[]}],"ats":"Successfactors","similar":[{"domain":"toysrus.com","name":"Toys R Us","country":"US","city":null,"headcount":"10001+","leaf":"childrens_toy_webshops","summary":"Toys R Us is a toy retailer that sells toys, games, books and arts and crafts supplies to consumers."},{"domain":"toysrus.com.au","name":"Toys\"R\"Us Australia","country":"AU","city":null,"headcount":"1001-5000","leaf":"childrens_toy_webshops","summary":"Toys\"R\"Us Australia is a toy retailer that sells toys online to consumers, offering LEGO sets, board games, dolls, building toys, STEM kits, books and reading m."},{"domain":"much.gr","name":"Much Toys","country":"GR","city":null,"headcount":"51-200","leaf":"childrens_toy_webshops","summary":"Much Toys is a webshop that sells toys and gifts online."},{"domain":"sparkys.cz","name":"Sparkys","country":"CZ","city":"Postřižín","headcount":"201-500","leaf":"childrens_toy_webshops","summary":"Sparkys is an online toy store that sells children's toys and gifts for consumers."},{"domain":"startoys.com.br","name":"Star Toys","country":"BR","city":null,"headcount":"51-200","leaf":"childrens_toy_webshops","summary":"Star Toys is a webshop that sells children's toys online to consumers."},{"domain":"toysrus.co.uk","name":"Toysrus UK","country":"GB","city":null,"headcount":"10001+","leaf":"childrens_toy_webshops","summary":"Toysrus UK is a toy retailer that sells its own assortment online and in stores across the UK."}],"similar_scored":587,"customers":null,"as_of":"2026-11-01","updated_at":"2026-11-01","hash":"2212e5650beb03ee","index_tier":3}