{"source":"Breaknorm","page":"https://breaknorm.co/company/willful.co","license":"https://breaknorm.co/terms","domain":"willful.co","name":"Willful","legal_name":"Willful","country":"CA","country_second":"US","city":"Wellington","admin1":"","vertical":"business_finance_services","subvertical":"law_firms","leaf":"wills_estates_probate_law","summary":"Willful is an online estate-planning service for Canadians that creates customized legal wills and powers of attorney. It offers free unlimited document updates, electronic signing and storage, and will-registry registration. It serves consumers across provinces including Ontario, Alberta and British Columbia.","offerings":["customized legal will","free document updates","electronic signing and storage","will registry registration"],"target_customers":["common-law couples","married couples","blended families","parents","immigrants to Canada","seniors","pet owners","travellers","LGBTQ+ Canadians","canadian individuals","estate planners"],"business_model":["B2C"],"geo_scope":"national","headcount":"11-50","headcount_source":"linkedin","revenue":"2M-10M","revenue_source":"estimated","certifications":[],"langs":["en"],"linkedin":"https://www.linkedin.com/company/willful","reviews":["google_reviews","trustpilot"],"contact_points":1,"contact_phones":0,"page_types":["privacy","pricing","terms","team","home","contact","references"],"crawled":"2026-09-10","profiled":"2026-09-12","indexed":"2026-09-18","hiring_built":"2026-10-27","website_tech":["intercom","mailchimp","bimi","cloudflare","google_workspace","mailchimp_transactional","meta","stripe","trustpilot","valimail","zendesk"],"hiring":{"open":1,"open_postings":1,"new_7d":0,"new_30d":1,"new_90d":1,"closed_30d":0,"countries":["CA"]},"hiring_functions":[["business_development_and_strategy",1,1]],"tech_jobs":[{"slug":"figma","status":"active","confidence":"medium","jobs":1,"first_seen":"2026-10-01","function":"business_development_and_strategy","quote":"• A multi-medium creator: You have design and asset creation skills, including basic video editing, and know your way around Figma and Notion.","title":"Partnerships Coordinator"},{"slug":"notion","status":"active","confidence":"medium","jobs":1,"first_seen":"2026-10-01","function":"business_development_and_strategy","quote":"• A multi-medium creator: You have design and asset creation skills, including basic video editing, and know your way around Figma and Notion.","title":"Partnerships Coordinator"}],"intents":[],"recent_postings":[{"id":842473,"title":"Partnerships Coordinator","city":"","function":"business_development_and_strategy","family":"business_development_and_strategy/partnerships_and_alliances","seniority":null,"posted":"2026-10-01","url":"https://willful.breezy.hr/p/307cfe1b88a2-partnerships-coordinator","tech":["figma","notion"]}],"ats":"Breezy","similar":[{"domain":"trustinheritance.com","name":"Trust Inheritance","country":"GB","city":null,"headcount":"51-200","leaf":"wills_estates_probate_law","summary":"Trust Inheritance is a service provider that offers bereavement support, estate administration, and lifetime planning for individuals."},{"domain":"trustandwill.com","name":"Trust & Will","country":"US","city":"San Diego","headcount":"51-200","leaf":"wills_estates_probate_law","summary":"Trust & Will is an online estate planning platform that helps individuals create wills and trusts to protect their assets and families."},{"domain":"lawcomm.co.uk","name":"Lawcomm Solicitors","country":"GB","city":"Whiteley","headcount":"51-200","leaf":"real_estate_property_law","summary":"Lawcomm Solicitors is a law firm that provides conveyancing, wills, and estate planning for businesses, individuals and landlords."},{"domain":"ufile.ca","name":"UFile","country":"CA","city":null,"headcount":"51-200","leaf":"personal_tax_preparation_services","summary":"UFile is a Canadian tax software service that prepares and files online tax returns for individuals, including self-employed workers, investors, and rental prop."},{"domain":"lawdepot.com","name":"LawDepot","country":"US","city":null,"headcount":"51-200","leaf":"legal_document_template_shops","summary":"LawDepot is a legal document service that provides DIY legal forms and online document creation for consumers and businesses."},{"domain":"govplus.com","name":"GOV+","country":"US","city":"Claymont","headcount":"51-200","leaf":"document_management_services","summary":"GOV+ is a government paperwork service that helps individuals file forms, track deadlines, protect their identity, and find unclaimed money and benefits."}],"similar_scored":595,"customers":null,"as_of":"2026-11-01","updated_at":"2026-11-01","hash":"a2c0d20f7c38bf86","index_tier":3}