{"source":"Breaknorm","page":"https://breaknorm.co/compare/google-ads-vs-tiktok-ads","license":"https://breaknorm.co/terms","a":"google-ads","b":"tiktok-ads","category":"advertising-platforms","jobs":{"google-ads":{"companies":6098,"postings":17836,"posted_90d":13355,"companies_90d":5958,"by_country":[["US",2511],["DE",606],["IN",431],["GB",369],["NL",203],["FR",180],["CA",172],["BR",130],["PL",128],["IT",106],["AU",96],["AE",91]],"by_headcount":[["11-50",1672],["51-200",1316],["2-10",990],["201-500",661],["1001-5000",459],["501-1000",352],["0-1",301],["10001+",235],["5001-10000",112]],"by_vertical":[["business_finance_services",2093],["technology_software",1458],["commerce_trade",481],["manufacturing_industry",410],["consumer_services_leisure",390],["media_content",338],["property_construction",224],["community_associations_public",154],["hospitality_travel",154],["health_care",137],["automotive",115],["utilities_infrastructure",68]],"by_function":[["marketing_and_communications",12203],["sales",918],["data_and_ai",388],["software_engineering",330],["unknown",216],["design_and_ux",212],["product_program_and_project_management",188],["customer_service_and_success",172],["business_development_and_strategy",162],["education_and_training",94],["finance_and_accounting",61],["arts_media_and_entertainment",57],["it_operations_and_business_systems",50],["human_resources",47],["administration_and_office",45],["engineering_non_software",41],["general_management_and_consulting",33],["legal_compliance_and_risk",31],["hospitality_and_food_service",29],["skilled_trades_and_field_service",24],["logistics_warehouse_and_transport",19],["procurement_and_purchasing",19],["retail_and_store_operations",16],["real_estate_and_property",15],["healthcare_clinical",10],["manufacturing_and_production",9],["quality_safety_and_environment",8],["travel_leisure_and_events",8],["social_care_and_community",7],["construction_and_civil",6]]},"tiktok-ads":{"companies":604,"postings":1534,"posted_90d":1129,"companies_90d":627,"by_country":[["US",216],["DE",53],["GB",44],["BR",37],["FR",24],["PL",20],["ES",18],["IT",14],["NL",13],["CA",11],["AU",10],["PH",10]],"by_headcount":[["11-50",160],["51-200",107],["2-10",100],["201-500",74],["0-1",49],["1001-5000",43],["501-1000",39],["10001+",18],["5001-10000",14]],"by_vertical":[["business_finance_services",265],["technology_software",98],["commerce_trade",67],["media_content",50],["consumer_services_leisure",32],["manufacturing_industry",29],["hospitality_travel",17],["automotive",11],["health_care",11],["community_associations_public",8],["property_construction",7],["transport_logistics_rental",6]],"by_function":[["marketing_and_communications",1257],["sales",38],["data_and_ai",33],["arts_media_and_entertainment",19],["design_and_ux",17],["product_program_and_project_management",10],["unknown",10],["business_development_and_strategy",4],["customer_service_and_success",4],["administration_and_office",3],["procurement_and_purchasing",3],["real_estate_and_property",3],["retail_and_store_operations",3],["software_engineering",3],["finance_and_accounting",2],["it_operations_and_business_systems",2],["education_and_training",1],["general_management_and_consulting",1],["legal_compliance_and_risk",1],["logistics_warehouse_and_transport",1]]}},"website":{"google-ads":0,"tiktok-ads":0},"both_in_postings":{"postings":1001,"companies":571},"as_of":"2026-11-04","updated_at":"2026-11-04","hash":"644b469f65c00836","index_tier":2}