{"source":"Breaknorm","page":"https://breaknorm.co/market/business_finance_services/sales_outsourcing_and_lead_generation/es","license":"https://breaknorm.co/terms","vertical":"business_finance_services","subvertical":"sales_outsourcing_and_lead_generation","country":"ES","companies":1148,"by_leaf":[["sales_outsourcing_agencies",310],["lead_generation_services",305],["full_service_marketing_agencies",175],["general_sales_development_services",141],["manufacturers_representatives",109],["paid_media_performance_agencies",75],["market_entry_internationalisation_consulting",60],["other_digital_marketing_agencies",60],["supply_chain_procurement_consulting",36],["other_sales_outsourcing_and_lead_generation",29],["brand_strategy_consultancies",26],["experiential_and_field_marketing_agencies",20],["ai_marketing_automation_agencies",19],["bpo_and_call_centre_services",16],["general_management_consulting",16],["seo_search_marketing_agencies",13],["other_management_business_consulting",10],["pr_communications_agencies",10],["affiliate_marketing_networks_and_agencies",8],["social_media_influencer_marketing",8]],"by_headcount":[["0-1",728],["2-10",180],["11-50",177],["51-200",45],["201-500",13],["501-1000",3],["1001-5000",1],["5001-10000",1]],"by_city":[["Madrid",154],["Barcelona",102],["Valencia",26],["Ciudad Real",12],["Malaga",12],["Las Rozas De Madrid",9],["Sant Cugat Del Valles",8],["Zaragoza",8],["Donostia-San Sebastian",7],["Sevilla",7],["A Coruña",6],["Gijon",6]],"hiring":{"companies":9,"new_30d":1,"by_headcount":[["11-50",5],["201-500",2],["2-10",1],["51-200",1]]},"tech":[["google_workspace",286],["cloudflare",149],["microsoft_365",145],["facebook_pixel",69],["arsys",44],["brevo",44],["mailchimp",42],["hubspot",40],["microsoft_teams",40],["highlevel",38],["microsoft_entra_id",36],["microsoft_intune",36]],"top_note":"The largest companies of the segment, by headcount; job boards and portals left out.","top":[{"domain":"externalia.es","name":"Smollan (formerly Externalia)","country":"ES","city":"Barcelona","headcount":"201-500","leaf":"sales_outsourcing_agencies","summary":"Smollan (formerly Externalia) is a commercial outsourcing and sales-network services company that provides integrated support for corporate sales forces, retail."}],"as_of":"2026-11-05","updated_at":"2026-11-03","hash":"6f8b9eb49537b6cd","index_tier":2}