{"source":"Breaknorm","page":"https://breaknorm.co/market/commerce_trade/consumer_goods_webshops_mixed/au","license":"https://breaknorm.co/terms","vertical":"commerce_trade","subvertical":"consumer_goods_webshops_mixed","country":"AU","companies":28457,"by_leaf":[["sporting_goods_webshops",2333],["general_merchandise_webshops",1833],["gift_and_giftware_webshops",1643],["furniture_webshops",1521],["home_decor_webshops",1443],["other_consumer_goods_webshops_mixed",1415],["clothing_fashion_webshops",1390],["kitchenware_household_goods_webshops",1382],["consumer_electronics_appliance_webshops",1283],["childrens_toy_webshops",1146],["home_textile_bedding_webshops",882],["baby_product_webshops",881],["toy_and_collectible_shops",736],["camping_outdoor_gear_webshops",688],["computer_hardware_webshops",663],["handmade_craft_product_shops",653],["personalised_gift_webshops",637],["fabric_yarn_craft_supply_webshops",615],["antique_and_vintage_dealers",565],["crystal_and_spiritual_supply_shops",554]],"by_headcount":[["0-1",17091],["2-10",9813],["11-50",1151],["51-200",273],["201-500",76],["501-1000",27],["1001-5000",19],["5001-10000",5],["10001+",2]],"by_city":[["Melbourne",541],["Haymarket",253],["Petrie Terrace",218],["Perth",187],["Dandenong",151],["Sydney",138],["Alexandria",83],["Moorabbin",78],["Brisbane",74],["Adelaide Bc",68],["Bayswater",66],["Osborne Park",62]],"hiring":{"companies":62,"new_30d":27,"by_headcount":[["51-200",17],["2-10",12],["201-500",11],["11-50",8],["501-1000",5],["1001-5000",4],["0-1",2],["5001-10000",2],["10001+",1]]},"tech":[["shopify",13532],["microsoft_365",4815],["cloudflare",4608],["google_workspace",4106],["mailchimp",2775],["microsoft_teams",2494],["facebook_pixel",2340],["paypal",1300],["klaviyo",1295],["microsoft_entra_id",1206],["microsoft_intune",1201],["sendgrid",894]],"top_note":"The largest companies of the segment, by headcount; job boards and portals left out.","top":[{"domain":"kmart.com.au","name":"Kmart Australia Limited","country":"AU","city":"Perth","headcount":"10001+","leaf":"general_merchandise_webshops","summary":"Kmart Australia Limited is a department store retailer that sells clothing, homewares, toys, baby and nursery products, beauty items, technology and everyday es."},{"domain":"rebelsport.com.au","name":"rebel","country":"AU","city":null,"headcount":"5001-10000","leaf":"sporting_goods_webshops","summary":"rebel is an online sports retailer that sells footwear, clothing and fitness accessories to consumers."},{"domain":"peteralexander.com.au","name":"Peter Alexander","country":"AU","city":null,"headcount":"5001-10000","leaf":"lingerie_webshops","summary":"Peter Alexander is a webshop that sells sleepwear and loungewear online to consumers."},{"domain":"sussan.com.au","name":"Sussan","country":"AU","city":null,"headcount":"1001-5000","leaf":"lingerie_webshops","summary":"Sussan is an online clothing and sleepwear retailer that sells its own assortment to consumers."},{"domain":"miele.com.au","name":"Miele Australia","country":"AU","city":"Haymarket","headcount":"501-1000","leaf":"consumer_electronics_appliance_webshops","summary":"Miele Australia is a webshop that sells Miele kitchen and laundry appliances to consumers across Australia."},{"domain":"theiconic.com.au","name":"THE ICONIC","country":"AU","city":null,"headcount":"501-1000","leaf":"clothing_fashion_webshops","summary":"THE ICONIC is an online fashion retailer that sells clothing, accessories, beauty products and home goods to consumers."},{"domain":"culturekings.com.au","name":"Culture Kings","country":"AU","city":null,"headcount":"501-1000","leaf":"clothing_fashion_webshops","summary":"Culture Kings is an online clothing retailer that sells apparel and footwear to consumers."},{"domain":"koala.com","name":"Koala","country":"AU","city":"Alexandria","headcount":"201-500","leaf":"furniture_webshops","summary":"Koala is a webshop that sells furniture online to consumers and trade buyers, offering sofas, sofa beds, mattresses, bed bases and outdoor furniture."},{"domain":"focusonfurniture.com.au","name":"Focus on Furniture","country":"AU","city":"Cranbourne","headcount":"201-500","leaf":"furniture_webshops","summary":"Focus on Furniture is a furniture retailer that sells lounge and sofas, dining and living, bedroom, dining chairs, and mattresses to consumers."},{"domain":"wheelandbarrow.com.au","name":"Wheel&Barrow Home","country":"AU","city":"Salisbury South Dc","headcount":"201-500","leaf":"kitchenware_household_goods_webshops","summary":"Wheel&Barrow Home is a webshop that sells home goods online to consumers."},{"domain":"haymespaint.com.au","name":"Haymes Paint","country":"AU","city":null,"headcount":"201-500","leaf":"paint_and_coatings_distribution","summary":"Haymes Paint is a paint and coating retailer from Australia that sells interior and exterior paints, timber finishes, roof coatings and tools online to DIYers, ."},{"domain":"cocorepublic.com.au","name":"Coco Republic","country":"AU","city":"Alexandria","headcount":"201-500","leaf":"furniture_webshops","summary":"Coco Republic is a furniture retailer that sells sofas, bedroom, outdoor, dining and home-decor products, and also provides interior design services and propert."},{"domain":"eands.com.au","name":"E&N","country":"AU","city":"Noble Park","headcount":"201-500","leaf":"consumer_electronics_appliance_webshops","summary":"E&N is an online appliance retailer that sells kitchen and bathroom products to consumers."},{"domain":"lottedutyfree.com.au","name":"Lotte Duty Free Australia","country":"AU","city":null,"headcount":"201-500","leaf":"general_merchandise_webshops","summary":"Lotte Duty Free Australia is a duty-free retailer that sells beauty, liquor, technology, confectionary, health and well-being, watches, and souvenirs online wit."}],"as_of":"2026-11-04","updated_at":"2026-11-04","hash":"c55d240bd0f6ec77","index_tier":2}