{"source":"Breaknorm","page":"https://breaknorm.co/market/commerce_trade/consumer_goods_webshops_mixed/de","license":"https://breaknorm.co/terms","vertical":"commerce_trade","subvertical":"consumer_goods_webshops_mixed","country":"DE","companies":89226,"by_leaf":[["sporting_goods_webshops",7932],["general_merchandise_webshops",5807],["consumer_electronics_appliance_webshops",5183],["home_decor_webshops",4967],["furniture_webshops",4678],["kitchenware_household_goods_webshops",4633],["gift_and_giftware_webshops",4130],["other_consumer_goods_webshops_mixed",3953],["clothing_fashion_webshops",3665],["childrens_toy_webshops",3460],["fabric_yarn_craft_supply_webshops",2625],["office_supply_webshops",2550],["garden_plant_webshops",2274],["antique_and_vintage_dealers",2221],["personalised_gift_webshops",2154],["camping_outdoor_gear_webshops",2138],["toy_and_collectible_shops",2095],["handmade_craft_product_shops",2057],["garden_outdoor_furniture_webshops",1970],["party_supply_webshops",1793]],"by_headcount":[["0-1",49510],["2-10",34484],["11-50",3957],["51-200",866],["201-500",207],["501-1000",104],["1001-5000",72],["5001-10000",14],["10001+",12]],"by_city":[["Berlin",2916],["Hamburg",2367],["München",1205],["Köln",1086],["Wiesbaden",847],["Düsseldorf",793],["Frankfurt am Main",762],["Stuttgart",701],["Hannover",532],["Leipzig",526],["Dresden",480],["Bremen",431]],"hiring":{"companies":902,"new_30d":166,"by_headcount":[["2-10",325],["11-50",255],["51-200",167],["201-500",54],["501-1000",36],["0-1",27],["1001-5000",21],["10001+",9],["5001-10000",8]]},"tech":[["cloudflare",21557],["shopify",14920],["microsoft_365",7827],["google_workspace",5374],["paypal",3308],["sendgrid",3158],["facebook_pixel",2960],["brevo",2957],["microsoft_teams",2675],["meta",2228],["mailchimp_transactional",2220],["matomo",2207]],"top_note":"The largest companies of the segment, by headcount; job boards and portals left out.","top":[{"domain":"intersport.de","name":"INTERSPORT","country":"DE","city":null,"headcount":"10001+","leaf":"sporting_goods_webshops","summary":"INTERSPORT is a sportswear and outdoor retailer that sells clothing, footwear and equipment to consumers."},{"domain":"mueller.de","name":"Müller","country":"DE","city":"Ulm","headcount":"10001+","leaf":"general_merchandise_webshops","summary":"Müller is a webshop that sells consumer goods online across categories such as perfumery, drugstore, toys, multimedia, stationery, natural food, household and p."},{"domain":"galeria.de","name":"GALERIA","country":"DE","city":"Aachen","headcount":"10001+","leaf":"fashion_retail_stores","summary":"GALERIA is a department store retailer in Germany that sells fashion, accessories, beauty and home goods online and in stores."},{"domain":"bofrost.de","name":"bofrost*","country":"DE","city":"Straelen","headcount":"10001+","leaf":"prepared_meal_snack_webshops","summary":"bofrost* is a webshop that sells frozen food online to consumers."},{"domain":"rewe.de","name":"REWE","country":"DE","city":"Köln","headcount":"10001+","leaf":"online_grocery_webshops","summary":"REWE is a webshop that sells groceries and household goods online, offering its own assortment plus third-party brands."},{"domain":"toom.de","name":"toom","country":"DE","city":"Köln","headcount":"10001+","leaf":"tools_and_hardware_webshops","summary":"toom is a webshop that sells DIY and hardware products online for consumers and businesses."},{"domain":"e-breuninger.de","name":"Breuninger","country":"DE","city":"Stuttgart","headcount":"5001-10000","leaf":"fashion_retail_stores","summary":"Breuninger is a fashion and lifestyle department store that operates through stores and an online shop across Germany."},{"domain":"hoeffner.de","name":"Höffner","country":"DE","city":null,"headcount":"5001-10000","leaf":"furniture_webshops","summary":"Höffner is a webshop that sells furniture and home goods online."},{"domain":"porta.de","name":"porta","country":"DE","city":"Porta Westfalica","headcount":"5001-10000","leaf":"furniture_webshops","summary":"porta is an online furniture retailer that sells furniture, home textiles and kitchen goods to consumers."},{"domain":"poco.de","name":"poco.de","country":"DE","city":"Gera","headcount":"5001-10000","leaf":"general_merchandise_webshops","summary":"poco.de is a webshop that sells furniture, electrical appliances, and home goods online to consumers."},{"domain":"dehner.de","name":"Dehner","country":"DE","city":"Rain","headcount":"5001-10000","leaf":"garden_plant_webshops","summary":"Dehner is a webshop that sells garden, plant and pet products online, carrying its own assortment and third-party brands."},{"domain":"mcpaper.de","name":"McPaper","country":"DE","city":"Berlin","headcount":"1001-5000","leaf":"office_supply_webshops","summary":"McPaper is a webshop that sells stationery and office supplies for students, students, professionals and creatives."},{"domain":"zurbrueggen.de","name":"Zurbrüggen","country":"DE","city":"Unna","headcount":"1001-5000","leaf":"furniture_webshops","summary":"Zurbrüggen is a furniture retailer that sells furniture online and in-store across several German locations."},{"domain":"segmueller.de","name":"SEGMÜLLER","country":"DE","city":"Pulheim","headcount":"1001-5000","leaf":"furniture_webshops","summary":"SEGMÜLLER is a webshop that sells furniture online across rooms such as living room, dining room, kitchen, bedroom, office and bathroom."},{"domain":"rofu.de","name":"ROFU","country":"DE","city":"Hoppstädten-Weiersbach","headcount":"1001-5000","leaf":"childrens_toy_webshops","summary":"ROFU is a toy and leisure retailer in Germany that sells toys, sport and leisure articles and children's products to families and children of all ages."},{"domain":"home24.de","name":"home24","country":"DE","city":null,"headcount":"1001-5000","leaf":"furniture_webshops","summary":"home24 is an online furniture webshop that sells furniture directly to consumers."},{"domain":"thomann.nl","name":"Thomann","country":"DE","city":"Burgebrach","headcount":"11-50","leaf":"musical_instrument_webshops","summary":"Thomann is a webshop that sells music instruments and equipment online for musicians, bands and event organizers."},{"domain":"moebel-rieger.de","name":"Möbel RIEGER","country":"DE","city":"Aalen","headcount":"1001-5000","leaf":"furniture_webshops","summary":"Möbel RIEGER is a webshop that sells furniture online to consumers, offering upholstered furniture, beds, tables, storage pieces, closets and lighting."},{"domain":"haro.com","name":"HARO","country":"DE","city":"Stephanskirchen","headcount":"1001-5000","leaf":"tile_and_flooring_webshops","summary":"HARO is a webshop that sells its own flooring online, offering parquet, design floor and laminate flooring made in Germany."},{"domain":"zweirad-stadler.de","name":"Zweirad Stadler","country":"DE","city":"Regensburg","headcount":"1001-5000","leaf":"bicycle_webshops","summary":"Zweirad Stadler is a bicycle online shop that sells bikes, accessories and sport nutrition to consumers."}],"as_of":"2026-11-04","updated_at":"2026-11-04","hash":"63a2c9f11e95ae68","index_tier":2}