{"source":"Breaknorm","page":"https://breaknorm.co/market/commerce_trade/consumer_goods_webshops_mixed/se","license":"https://breaknorm.co/terms","vertical":"commerce_trade","subvertical":"consumer_goods_webshops_mixed","country":"SE","companies":14181,"by_leaf":[["general_merchandise_webshops",1376],["sporting_goods_webshops",1246],["home_decor_webshops",1097],["clothing_fashion_webshops",731],["furniture_webshops",718],["kitchenware_household_goods_webshops",686],["other_consumer_goods_webshops_mixed",625],["consumer_electronics_appliance_webshops",616],["gift_and_giftware_webshops",556],["childrens_toy_webshops",435],["antique_and_vintage_dealers",425],["fabric_yarn_craft_supply_webshops",376],["camping_outdoor_gear_webshops",372],["home_textile_bedding_webshops",312],["handmade_craft_product_shops",304],["baby_product_webshops",303],["mobile_phone_webshops",293],["firearms_hunting_shops",277],["garden_plant_webshops",258],["promotional_products_suppliers",252]],"by_headcount":[["0-1",10618],["2-10",2610],["11-50",677],["51-200",179],["201-500",47],["1001-5000",22],["501-1000",22],["10001+",3],["5001-10000",3]],"by_city":[["Stockholm",692],["Malmö",237],["Göteborg",220],["Helsingborg",112],["Uppsala",98],["Borås",96],["Halmstad",74],["Örebro",69],["Linköping",66],["Solna",61],["Västerås",60],["Bromma",59]],"hiring":{"companies":59,"new_30d":41,"by_headcount":[["201-500",12],["51-200",12],["1001-5000",9],["11-50",9],["501-1000",9],["0-1",3],["10001+",2],["2-10",2],["5001-10000",1]]},"tech":[["shopify",3194],["cloudflare",2648],["microsoft_365",1779],["facebook_pixel",1558],["google_workspace",1018],["mailchimp",958],["klarna",766],["microsoft_teams",612],["meta",519],["google_cloud_dns_google_domains",430],["sendgrid",380],["klaviyo",375]],"top_note":"The largest companies of the segment, by headcount; job boards and portals left out.","top":[{"domain":"dyson.com","name":"Dyson","country":"SE","city":null,"headcount":"10001+","leaf":"consumer_electronics_appliance_webshops","summary":"Dyson is a webshop that sells its own assortment of consumer electronics and home appliances online."},{"domain":"ahlsell.se","name":"Ahlsell","country":"SE","city":"Alingsås","headcount":"5001-10000","leaf":"general_merchandise_webshops","summary":"Ahlsell is a retail company in Sweden that sells products through both physical stores and an online shop for professionals."},{"domain":"elgiganten.se","name":"Elgiganten","country":"SE","city":null,"headcount":"1001-5000","leaf":"consumer_electronics_appliance_webshops","summary":"Elgiganten is an online retailer that sells electronics, appliances and home goods to private and business customers."},{"domain":"jula.se","name":"Jula","country":"SE","city":null,"headcount":"1001-5000","leaf":"general_merchandise_webshops","summary":"Jula is an online retail webshop that sells tools, machinery, building materials, clothing, garden and leisure products to private customers and companies."},{"domain":"ajprodukter.se","name":"AJ Produkter","country":"SE","city":"Halmstad","headcount":"1001-5000","leaf":"furniture_webshops","summary":"AJ Produkter is a webshop that sells office furniture, warehouse and workshop equipment, and school supplies."},{"domain":"ahlens.se","name":"Åhléns","country":"SE","city":"Stockholm","headcount":"1001-5000","leaf":"general_merchandise_webshops","summary":"Åhléns is a department store that sells beauty, clothing, home furnishings and gift vouchers to consumers."},{"domain":"bauhaus.se","name":"Bauhaus","country":"SE","city":"Järfälla","headcount":"1001-5000","leaf":"tools_and_hardware_webshops","summary":"Bauhaus is a webshop that sells home improvement, garden and DIY products online for consumers and companies."},{"domain":"xxl.se","name":"XXL","country":"SE","city":null,"headcount":"1001-5000","leaf":"clothing_fashion_webshops","summary":"XXL is a webshop that sells clothing, shoes, sports equipment and accessories to consumers."},{"domain":"hifiklubben.se","name":"HiFi Klubben","country":"SE","city":"Göteborg","headcount":"501-1000","leaf":"consumer_electronics_appliance_webshops","summary":"HiFi Klubben is an online webshop that sells hi-fi and audio/video equipment for consumers."},{"domain":"hooks.se","name":"Hööks","country":"SE","city":"Borås","headcount":"501-1000","leaf":"equestrian_and_tack_shops","summary":"Hööks is a webshop that sells riding gear online to consumers."},{"domain":"peakperformance.com","name":"Peak Performance","country":"SE","city":"Stockholm","headcount":"501-1000","leaf":"activewear_webshops","summary":"Peak Performance is an online apparel retailer that sells ski, hike and golf wear for women, men and juniors."},{"domain":"tretti.se","name":"Tretti","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"consumer_electronics_appliance_webshops","summary":"Tretti is an online appliance retailer that sells washing machines, dishwashers, induction cooktops, air conditioners, vacuum cleaners and coffee makers."},{"domain":"matsmart.se","name":"Matsmart","country":"SE","city":"Örebro","headcount":"201-500","leaf":"online_grocery_webshops","summary":"Matsmart is a webshop that sells groceries, household goods and other consumer products online."},{"domain":"sportshopen.com","name":"Sportshopen","country":"SE","city":"Grebbestad","headcount":"201-500","leaf":"sporting_goods_webshops","summary":"Sportshopen is a webshop that sells sportswear, footwear and sports equipment to consumers."},{"domain":"filippa-k.com","name":"Filippa K","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"clothing_fashion_webshops","summary":"Filippa K is an online clothing retailer that sells ready-to-wear apparel for women and men."},{"domain":"dormy.com","name":"Dormy","country":"SE","city":"Örebro","headcount":"201-500","leaf":"sporting_goods_webshops","summary":"Dormy is an online golf retailer that sells clubs, clothing, shoes, balls, bags, accessories and technology to golfers."},{"domain":"fmmattssongroup.com","name":"FM Mattsson Group","country":"SE","city":"Mora","headcount":"201-500","leaf":"other_industrial_and_chemical_distribution","summary":"FM Mattsson Group is a wholesale distributor that sources and distributes several of Nordics' and Europe's largest brands for bathroom and kitchen solutions to ."},{"domain":"naturkompaniet.se","name":"Naturkompaniet","country":"SE","city":"Örnsköldsvik","headcount":"201-500","leaf":"camping_outdoor_gear_webshops","summary":"Naturkompaniet is a national outdoor and leisure retail chain in Sweden that sells outdoor clothing and equipment for hiking, climbing, cycling and other advent."},{"domain":"indiska.com","name":"Indiska","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"clothing_fashion_webshops","summary":"Indiska is a webshop that sells clothing and home decor to consumers."},{"domain":"bygghemma.se","name":"Byggvaruhuset på nätet","country":"SE","city":null,"headcount":"201-500","leaf":"building_materials_webshops","summary":"Byggvaruhuset på nätet is a webshop that sells building and home improvement products online."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"469973900814cefc","index_tier":2}