{"source":"Breaknorm","page":"https://breaknorm.co/market/commerce_trade/flowers_plants_home_fragrance_webshops/de","license":"https://breaknorm.co/terms","vertical":"commerce_trade","subvertical":"flowers_plants_home_fragrance_webshops","country":"DE","companies":3561,"by_leaf":[["plant_webshops",936],["home_fragrance_webshops",627],["garden_plant_webshops",562],["mixed_flower_plant_and_gift_webshops",336],["flower_delivery_webshops",317],["home_decor_webshops",266],["perfume_webshops",156],["retail_florists",134],["garden_outdoor_furniture_webshops",131],["gift_and_giftware_webshops",122],["party_supply_webshops",74],["crystal_and_spiritual_supply_shops",52],["general_merchandise_webshops",46],["handmade_craft_product_shops",42],["other_health_beauty_and_food_webshops",36],["fabric_yarn_craft_supply_webshops",33],["gourmet_food_webshops",31],["beauty_and_personal_care_webshops",28],["flower_and_plant_wholesalers",26],["other_consumer_goods_webshops_mixed",25]],"by_headcount":[["0-1",2123],["2-10",1308],["11-50",100],["51-200",19],["201-500",6],["501-1000",3],["1001-5000",1],["5001-10000",1]],"by_city":[["Berlin",125],["Hamburg",106],["Köln",61],["Wiesbaden",43],["München",41],["Frankfurt am Main",31],["Düsseldorf",30],["Hannover",21],["Stuttgart",20],["Borna",19],["Leipzig",17],["Bremen",16]],"hiring":{"companies":27,"new_30d":6,"by_headcount":[["2-10",15],["11-50",3],["51-200",3],["201-500",2],["501-1000",2],["1001-5000",1],["5001-10000",1]]},"tech":[["cloudflare",840],["shopify",744],["microsoft_365",226],["google_workspace",220],["paypal",152],["sendgrid",151],["brevo",124],["google_cloud_dns_google_domains",116],["matomo",112],["facebook_pixel",110],["klaviyo",97],["mailchimp_transactional",95]],"top_note":"The largest companies of the segment, by headcount; job boards and portals left out.","top":[{"domain":"dehner.de","name":"Dehner","country":"DE","city":"Rain","headcount":"5001-10000","leaf":"garden_plant_webshops","summary":"Dehner is a webshop that sells garden, plant and pet products online, carrying its own assortment and third-party brands."},{"domain":"blume2000.de","name":"BLUME2000","country":"DE","city":"Norderstedt","headcount":"1001-5000","leaf":"flower_delivery_webshops","summary":"BLUME2000 is a webshop that sells bouquets, cut flowers, and gift articles online."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"e1f14ee296a48839","index_tier":2}