{"source":"Breaknorm","page":"https://breaknorm.co/market/commerce_trade/pet_supplies_webshops/se","license":"https://breaknorm.co/terms","vertical":"commerce_trade","subvertical":"pet_supplies_webshops","country":"SE","companies":1362,"by_leaf":[["general_pet_webshops",404],["dog_accessory_webshops",355],["equestrian_and_tack_shops",265],["pet_food_webshops",225],["other_pet_supplies_webshops",120],["pet_shops_retail",86],["pet_health_webshops",76],["aquarium_webshops",70],["fishing_tackle_webshops",29],["general_merchandise_webshops",23],["toy_and_collectible_shops",22],["childrens_toy_webshops",19],["other_consumer_goods_webshops_mixed",19],["firearms_hunting_shops",18],["garden_plant_webshops",13],["gift_and_giftware_webshops",12],["sporting_goods_webshops",10],["home_decor_webshops",9],["beauty_and_personal_care_webshops",7],["marine_equipment_webshops",7]],"by_headcount":[["0-1",1120],["2-10",195],["11-50",38],["201-500",5],["501-1000",2],["51-200",2]],"by_city":[["Stockholm",41],["Halmstad",13],["Göteborg",9],["Helsingborg",8],["Västerås",8],["Jönköping",7],["Kalmar",7],["Malmö",7],["Höör",6],["Drottningholm",5],["Bandhagen",4],["Borås",4]],"hiring":{"companies":2,"new_30d":1,"by_headcount":[["501-1000",2]]},"tech":[["shopify",362],["cloudflare",217],["facebook_pixel",162],["microsoft_365",162],["mailchimp",93],["google_workspace",85],["google_cloud_dns_google_domains",68],["klarna",62],["microsoft_teams",50],["meta",47],["klaviyo",33],["sendgrid",32]],"top_note":"The largest companies of the segment, by headcount; job boards and portals left out.","top":[{"domain":"hooks.se","name":"Hööks","country":"SE","city":"Borås","headcount":"501-1000","leaf":"equestrian_and_tack_shops","summary":"Hööks is a webshop that sells riding gear online to consumers."},{"domain":"granngarden.se","name":"Granngården","country":"SE","city":null,"headcount":"501-1000","leaf":"general_pet_webshops","summary":"Granngården is a webshop that sells garden, pet and farm products online, plus in-store sales, carrying its own assortment and third-party brands."}],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"7f5d2ba2845ce5c4","index_tier":2}