{"source":"Breaknorm","page":"https://breaknorm.co/market/commerce_trade/trade_and_technical_equipment_webshops/au","license":"https://breaknorm.co/terms","vertical":"commerce_trade","subvertical":"trade_and_technical_equipment_webshops","country":"AU","companies":6000,"by_leaf":[["other_trade_and_technical_equipment_webshops",798],["tools_and_hardware_webshops",503],["hvac_and_plumbing_webshops",426],["consumer_electronics_appliance_webshops",368],["security_and_av_equipment_webshops",358],["electrical_supplies_webshops",336],["other_consumer_goods_webshops_mixed",251],["cleaning_equipment_webshops",233],["kitchenware_household_goods_webshops",201],["commercial_kitchen_equipment_webshops",195],["power_tool_webshops",191],["ppe_and_workwear_webshops",179],["building_materials_webshops",160],["solar_equipment_webshops",156],["test_and_measurement_webshops",146],["musical_instrument_webshops",138],["sporting_goods_webshops",128],["bathroom_sanitaryware_webshops",121],["lighting_and_led_webshops",115],["other_machinery_equipment_wholesale",103]],"by_headcount":[["2-10",3513],["0-1",1842],["11-50",505],["51-200",104],["201-500",27],["501-1000",7],["1001-5000",2]],"by_city":[["Dandenong",88],["Melbourne",70],["Bayswater",34],["Petrie Terrace",31],["Perth",29],["Seven Hills",27],["Alexandria",25],["Smithfield",24],["Carrum Downs",22],["Campbellfield",21],["Wetherill Park",21],["Auburn",20]],"hiring":{"companies":8,"new_30d":3,"by_headcount":[["2-10",2],["201-500",2],["51-200",2],["11-50",1],["501-1000",1]]},"tech":[["shopify",2060],["microsoft_365",1486],["cloudflare",1335],["google_workspace",797],["microsoft_teams",604],["mailchimp",602],["facebook_pixel",502],["microsoft_entra_id",483],["microsoft_intune",477],["sendgrid",240],["paypal",218],["klaviyo",171]],"top_note":"The largest companies of the segment, by headcount; job boards and portals left out.","top":[{"domain":"miele.com.au","name":"Miele Australia","country":"AU","city":"Haymarket","headcount":"501-1000","leaf":"consumer_electronics_appliance_webshops","summary":"Miele Australia is a webshop that sells Miele kitchen and laundry appliances to consumers across Australia."},{"domain":"polyaire.com.au","name":"Polyaire","country":"AU","city":"Gepps Cross","headcount":"201-500","leaf":"hvac_and_plumbing_webshops","summary":"Polyaire is a wholesale distributor that supplies air conditioning products to trade professionals."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"39b60bd4c8dbb40f","index_tier":2}