{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/au","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"AU","companies":25206,"by_leaf":[["sporting_goods_webshops",2089],["general_merchandise_webshops",1666],["gift_and_giftware_webshops",1497],["other_consumer_goods_webshops_mixed",1380],["clothing_fashion_webshops",1373],["home_decor_webshops",1305],["kitchenware_household_goods_webshops",1295],["furniture_webshops",1208],["consumer_electronics_appliance_webshops",1184],["childrens_toy_webshops",1060],["baby_product_webshops",848],["home_textile_bedding_webshops",827],["toy_and_collectible_shops",675],["personalised_gift_webshops",634],["camping_outdoor_gear_webshops",632],["handmade_craft_product_shops",621],["computer_hardware_webshops",599],["fabric_yarn_craft_supply_webshops",563],["crystal_and_spiritual_supply_shops",520],["trading_card_game_shops",506]],"by_headcount":[["0-1",16679],["2-10",7309],["11-50",915],["51-200",207],["201-500",62],["501-1000",18],["1001-5000",11],["5001-10000",4],["10001+",1]],"by_city":[["Melbourne",511],["Haymarket",233],["Petrie Terrace",212],["Perth",172],["Dandenong",132],["Sydney",125],["Moorabbin",67],["Alexandria",65],["Adelaide Bc",63],["Brisbane",62],["Norwest",57],["Burleigh Heads",55]],"hiring":{"companies":48,"new_30d":21,"by_headcount":[["51-200",13],["11-50",8],["2-10",8],["201-500",8],["501-1000",4],["1001-5000",3],["0-1",2],["5001-10000",2]]},"tech":[["cloudflare",4011],["microsoft_365",3932],["google_workspace",3622],["mailchimp",2406],["microsoft_teams",2143],["facebook_pixel",2104],["paypal",1232],["klaviyo",1227],["microsoft_entra_id",901],["microsoft_intune",901],["meta",818]],"platforms":[["shopify",12918],["woocommerce",6100],["wix",1326],["squarespace",672],["bigcommerce",286],["opencart",264],["magento",217]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"rebelsport.com.au","name":"rebel","country":"AU","city":null,"headcount":"5001-10000","leaf":"sporting_goods_webshops","summary":"rebel is an online sports retailer that sells footwear, clothing and fitness accessories to consumers."},{"domain":"peteralexander.com.au","name":"Peter Alexander","country":"AU","city":null,"headcount":"5001-10000","leaf":"lingerie_webshops","summary":"Peter Alexander is a webshop that sells sleepwear and loungewear online to consumers."},{"domain":"sussan.com.au","name":"Sussan","country":"AU","city":null,"headcount":"1001-5000","leaf":"lingerie_webshops","summary":"Sussan is an online clothing and sleepwear retailer that sells its own assortment to consumers."},{"domain":"miele.com.au","name":"Miele Australia","country":"AU","city":"Haymarket","headcount":"501-1000","leaf":"consumer_electronics_appliance_webshops","summary":"Miele Australia is a webshop that sells Miele kitchen and laundry appliances to consumers across Australia."},{"domain":"theiconic.com.au","name":"THE ICONIC","country":"AU","city":null,"headcount":"501-1000","leaf":"clothing_fashion_webshops","summary":"THE ICONIC is an online fashion retailer that sells clothing, accessories, beauty products and home goods to consumers."},{"domain":"culturekings.com.au","name":"Culture Kings","country":"AU","city":null,"headcount":"501-1000","leaf":"clothing_fashion_webshops","summary":"Culture Kings is an online clothing retailer that sells apparel and footwear to consumers."},{"domain":"koala.com","name":"Koala","country":"AU","city":"Alexandria","headcount":"201-500","leaf":"furniture_webshops","summary":"Koala is a webshop that sells furniture online to consumers and trade buyers, offering sofas, sofa beds, mattresses, bed bases and outdoor furniture."},{"domain":"wheelandbarrow.com.au","name":"Wheel&Barrow Home","country":"AU","city":"Salisbury South Dc","headcount":"201-500","leaf":"kitchenware_household_goods_webshops","summary":"Wheel&Barrow Home is a webshop that sells home goods online to consumers."},{"domain":"haymespaint.com.au","name":"Haymes Paint","country":"AU","city":null,"headcount":"201-500","leaf":"paint_and_coatings_distribution","summary":"Haymes Paint is a paint and coating retailer from Australia that sells interior and exterior paints, timber finishes, roof coatings and tools online to DIYers, ."},{"domain":"eands.com.au","name":"E&N","country":"AU","city":"Noble Park","headcount":"201-500","leaf":"consumer_electronics_appliance_webshops","summary":"E&N is an online appliance retailer that sells kitchen and bathroom products to consumers."}],"as_of":"2026-11-04","updated_at":"2026-11-04","hash":"885c4e6d70174aeb","index_tier":2}