{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/bg","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"BG","companies":6515,"by_leaf":[["consumer_electronics_appliance_webshops",522],["general_merchandise_webshops",508],["furniture_webshops",415],["gift_and_giftware_webshops",381],["kitchenware_household_goods_webshops",328],["sporting_goods_webshops",324],["clothing_fashion_webshops",323],["baby_product_webshops",294],["childrens_toy_webshops",289],["personalised_gift_webshops",279],["computer_hardware_webshops",271],["home_decor_webshops",247],["home_textile_bedding_webshops",241],["mobile_phone_webshops",207],["bathroom_sanitaryware_webshops",193],["office_supply_webshops",173],["other_consumer_goods_webshops_mixed",149],["womens_general_fashion_webshops",138],["fishing_tackle_webshops",131],["handmade_craft_product_shops",118]],"by_headcount":[["0-1",2277],["11-50",2069],["2-10",1952],["51-200",182],["201-500",20],["501-1000",11],["1001-5000",4]],"by_city":[["Sofia",166],["София / Sofija",165],["Варна / Varna",90],["Пловдив / Plovdiv",75],["Varna",46],["Бургас / Burgas",44],["Plovdiv",43],["Хасково / Khaskovo",35],["Русе / Ruse",29],["Шумен / Shumen",17],["Стара Загора / Stara Zagora",16],["Burgas",15]],"hiring":{"companies":2,"new_30d":2,"by_headcount":[["201-500",2]]},"tech":[["facebook_pixel",1904],["cloudflare",1233],["google_workspace",367],["mailchimp",332],["meta",301],["mxroute",190],["tawkto",184],["brevo",177],["amazon_ses",140]],"platforms":[["woocommerce",2334],["opencart",1185],["shopify",390],["prestashop",148],["magento",79],["wix",48]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"decathlon.bg","name":"DECATHLON","country":"BG","city":null,"headcount":"201-500","leaf":"sporting_goods_webshops","summary":"DECATHLON is a webshop that sells sportswear and equipment for more than 80 sports."},{"domain":"ikea.bg","name":"IKEA България","country":"BG","city":null,"headcount":"201-500","leaf":"kitchenware_household_goods_webshops","summary":"IKEA България is a webshop that sells furniture and home goods online to consumers and businesses in Bulgaria."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"206f43dfdf7a7e1c","index_tier":2}