{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/de","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"DE","companies":75866,"by_leaf":[["sporting_goods_webshops",7023],["general_merchandise_webshops",5022],["home_decor_webshops",4406],["kitchenware_household_goods_webshops",4285],["other_consumer_goods_webshops_mixed",3798],["consumer_electronics_appliance_webshops",3684],["clothing_fashion_webshops",3610],["furniture_webshops",3600],["gift_and_giftware_webshops",3543],["childrens_toy_webshops",2995],["fabric_yarn_craft_supply_webshops",2452],["personalised_gift_webshops",2122],["garden_plant_webshops",2083],["office_supply_webshops",2052],["camping_outdoor_gear_webshops",1976],["handmade_craft_product_shops",1896],["garden_outdoor_furniture_webshops",1834],["toy_and_collectible_shops",1805],["party_supply_webshops",1625],["home_textile_bedding_webshops",1572]],"by_headcount":[["0-1",46644],["2-10",24763],["11-50",3395],["51-200",745],["201-500",164],["501-1000",85],["1001-5000",53],["5001-10000",10],["10001+",7]],"by_city":[["Berlin",2589],["Hamburg",2133],["München",999],["Köln",926],["Wiesbaden",806],["Düsseldorf",678],["Frankfurt am Main",678],["Stuttgart",583],["Leipzig",467],["Hannover",460],["Dresden",409],["Bremen",380]],"hiring":{"companies":625,"new_30d":117,"by_headcount":[["2-10",198],["11-50",190],["51-200",126],["201-500",36],["501-1000",26],["0-1",25],["1001-5000",14],["10001+",5],["5001-10000",5]]},"tech":[["cloudflare",20613],["microsoft_365",6297],["google_workspace",4751],["paypal",3201],["facebook_pixel",2748],["sendgrid",2665],["brevo",2566],["google_cloud_dns_google_domains",2132],["microsoft_teams",2111],["meta",2065],["mailchimp_transactional",1784]],"platforms":[["woocommerce",24996],["shopify",14545],["jimdo",1477],["wix",1329],["magento",881],["prestashop",651],["webador",571]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"mueller.de","name":"Müller","country":"DE","city":"Ulm","headcount":"10001+","leaf":"general_merchandise_webshops","summary":"Müller is a webshop that sells consumer goods online across categories such as perfumery, drugstore, toys, multimedia, stationery, natural food, household and p."},{"domain":"bofrost.de","name":"bofrost*","country":"DE","city":"Straelen","headcount":"10001+","leaf":"prepared_meal_snack_webshops","summary":"bofrost* is a webshop that sells frozen food online to consumers."},{"domain":"rewe.de","name":"REWE","country":"DE","city":"Köln","headcount":"10001+","leaf":"online_grocery_webshops","summary":"REWE is a webshop that sells groceries and household goods online, offering its own assortment plus third-party brands."},{"domain":"toom.de","name":"toom","country":"DE","city":"Köln","headcount":"10001+","leaf":"tools_and_hardware_webshops","summary":"toom is a webshop that sells DIY and hardware products online for consumers and businesses."},{"domain":"hoeffner.de","name":"Höffner","country":"DE","city":null,"headcount":"5001-10000","leaf":"furniture_webshops","summary":"Höffner is a webshop that sells furniture and home goods online."},{"domain":"porta.de","name":"porta","country":"DE","city":"Porta Westfalica","headcount":"5001-10000","leaf":"furniture_webshops","summary":"porta is an online furniture retailer that sells furniture, home textiles and kitchen goods to consumers."},{"domain":"poco.de","name":"poco.de","country":"DE","city":"Gera","headcount":"5001-10000","leaf":"general_merchandise_webshops","summary":"poco.de is a webshop that sells furniture, electrical appliances, and home goods online to consumers."},{"domain":"dehner.de","name":"Dehner","country":"DE","city":"Rain","headcount":"5001-10000","leaf":"garden_plant_webshops","summary":"Dehner is a webshop that sells garden, plant and pet products online, carrying its own assortment and third-party brands."},{"domain":"mcpaper.de","name":"McPaper","country":"DE","city":"Berlin","headcount":"1001-5000","leaf":"office_supply_webshops","summary":"McPaper is a webshop that sells stationery and office supplies for students, students, professionals and creatives."},{"domain":"segmueller.de","name":"SEGMÜLLER","country":"DE","city":"Pulheim","headcount":"1001-5000","leaf":"furniture_webshops","summary":"SEGMÜLLER is a webshop that sells furniture online across rooms such as living room, dining room, kitchen, bedroom, office and bathroom."},{"domain":"home24.de","name":"home24","country":"DE","city":null,"headcount":"1001-5000","leaf":"furniture_webshops","summary":"home24 is an online furniture webshop that sells furniture directly to consumers."},{"domain":"thomann.nl","name":"Thomann","country":"DE","city":"Burgebrach","headcount":"11-50","leaf":"musical_instrument_webshops","summary":"Thomann is a webshop that sells music instruments and equipment online for musicians, bands and event organizers."},{"domain":"moebel-rieger.de","name":"Möbel RIEGER","country":"DE","city":"Aalen","headcount":"1001-5000","leaf":"furniture_webshops","summary":"Möbel RIEGER is a webshop that sells furniture online to consumers, offering upholstered furniture, beds, tables, storage pieces, closets and lighting."},{"domain":"haro.com","name":"HARO","country":"DE","city":"Stephanskirchen","headcount":"1001-5000","leaf":"tile_and_flooring_webshops","summary":"HARO is a webshop that sells its own flooring online, offering parquet, design floor and laminate flooring made in Germany."},{"domain":"zweirad-stadler.de","name":"Zweirad Stadler","country":"DE","city":"Regensburg","headcount":"1001-5000","leaf":"bicycle_webshops","summary":"Zweirad Stadler is a bicycle online shop that sells bikes, accessories and sport nutrition to consumers."},{"domain":"moebel-martin.de","name":"MÖBEL MARTIN","country":"DE","city":null,"headcount":"1001-5000","leaf":"furniture_webshops","summary":"MÖBEL MARTIN is a webshop that sells furniture and home accessories online to consumers."},{"domain":"ostermann.de","name":"OSTERMANN","country":"DE","city":"Witten","headcount":"1001-5000","leaf":"furniture_webshops","summary":"OSTERMANN is a webshop that sells furniture, accessories and lighting for consumers and professional partners."},{"domain":"snipes.com","name":"SNIPES","country":"DE","city":"Venice","headcount":"1001-5000","leaf":"clothing_fashion_webshops","summary":"SNIPES is an online fashion webshop that sells sneakers, trousers, t-shirts and tops, slides and sandals, backpacks and accessories to consumers."},{"domain":"awg-mode.de","name":"AWG Mode","country":"DE","city":"Köngen","headcount":"1001-5000","leaf":"clothing_fashion_webshops","summary":"AWG Mode is a webshop that sells fashion and home goods for the whole family."},{"domain":"vanlaack.com","name":"Van Laack","country":"DE","city":"Paris 09","headcount":"1001-5000","leaf":"womens_general_fashion_webshops","summary":"Van Laack is a webshop that sells women's and men's fashion online, including blouses, dresses and skirts, sweaters and cardigans, blazers, polo shirts, tops an."}],"as_of":"2026-11-04","updated_at":"2026-11-04","hash":"d51e9f7fd2276cf8","index_tier":2}