{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/ee","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"EE","companies":3354,"by_leaf":[["general_merchandise_webshops",449],["sporting_goods_webshops",253],["furniture_webshops",241],["consumer_electronics_appliance_webshops",201],["childrens_toy_webshops",171],["home_decor_webshops",148],["gift_and_giftware_webshops",142],["kitchenware_household_goods_webshops",128],["clothing_fashion_webshops",121],["home_textile_bedding_webshops",113],["baby_product_webshops",112],["computer_hardware_webshops",110],["other_consumer_goods_webshops_mixed",110],["handmade_craft_product_shops",93],["fabric_yarn_craft_supply_webshops",84],["garden_plant_webshops",79],["personalised_gift_webshops",78],["mobile_phone_webshops",68],["office_supply_webshops",67],["bicycle_webshops",65]],"by_headcount":[["0-1",2517],["2-10",592],["11-50",213],["51-200",18],["201-500",11],["501-1000",2],["1001-5000",1]],"by_city":[["Kesklinna",322],["Lasnamäe",177],["Tartu",121],["Kristiine",108],["Haabersti",107],["Mustamäe",105],["Põhja-Tallinna",84],["Nõmme",60],["Pärnu",57],["Peetri",42],["Pirita",24],["Kuressaare",17]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["facebook_pixel",710],["cloudflare",618],["veebimajutus",444],["smaily",235],["google_workspace",232],["mailchimp",204],["microsoft_365",190],["meta",164],["radicenter",105],["hotjar",103]],"platforms":[["woocommerce",1682],["shopify",238],["prestashop",112],["opencart",100],["magento",98],["wix",25]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"c32c21f1d59c9517","index_tier":2}