{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/fi","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"FI","companies":4283,"by_leaf":[["sporting_goods_webshops",449],["general_merchandise_webshops",358],["home_decor_webshops",240],["furniture_webshops",239],["fabric_yarn_craft_supply_webshops",224],["gift_and_giftware_webshops",223],["clothing_fashion_webshops",190],["handmade_craft_product_shops",181],["consumer_electronics_appliance_webshops",161],["other_consumer_goods_webshops_mixed",146],["camping_outdoor_gear_webshops",123],["home_textile_bedding_webshops",117],["kitchenware_household_goods_webshops",116],["antique_and_vintage_dealers",115],["computer_hardware_webshops",107],["childrens_toy_webshops",101],["personalised_gift_webshops",92],["firearms_hunting_shops",85],["fishing_tackle_webshops",84],["toy_and_collectible_shops",75]],"by_headcount":[["0-1",2702],["2-10",1299],["11-50",197],["51-200",56],["201-500",17],["501-1000",7],["1001-5000",4],["10001+",1]],"by_city":[["Helsinki",423],["Tampere",124],["Vantaa",108],["Espoo",96],["Turku",89],["Oulu",66],["Jyväskylä",48],["Lahti",47],["Pori",44],["Kuopio",42],["Joensuu",29],["Vaasa",29]],"hiring":{"companies":7,"new_30d":4,"by_headcount":[["11-50",2],["201-500",2],["1001-5000",1],["2-10",1],["501-1000",1]]},"tech":[["google_workspace",712],["microsoft_365",646],["cloudflare",520],["mailchimp",510],["facebook_pixel",475],["klarna",344],["microsoft_teams",267],["sendgrid",240],["meta",213],["microsoft_intune",208],["microsoft_entra_id",207]],"platforms":[["woocommerce",1316],["shopify",995],["magento",76],["wix",73],["prestashop",55]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"puuilo.fi","name":"Puuilo","country":"FI","city":"Vantaa","headcount":"201-500","leaf":"general_merchandise_webshops","summary":"Puuilo is a webshop that sells a broad assortment of products online, including construction materials, garden and yard items, tools, HVAC and electrical suppli."}],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"f320a2e219d9302e","index_tier":2}