{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/nl","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"NL","companies":41087,"by_leaf":[["home_decor_webshops",3340],["gift_and_giftware_webshops",2908],["general_merchandise_webshops",2560],["sporting_goods_webshops",2313],["furniture_webshops",1987],["other_consumer_goods_webshops_mixed",1933],["clothing_fashion_webshops",1920],["consumer_electronics_appliance_webshops",1855],["personalised_gift_webshops",1838],["kitchenware_household_goods_webshops",1757],["childrens_toy_webshops",1652],["baby_product_webshops",1371],["antique_and_vintage_dealers",1092],["handmade_craft_product_shops",1087],["party_supply_webshops",1029],["computer_hardware_webshops",1012],["toy_and_collectible_shops",945],["fabric_yarn_craft_supply_webshops",883],["home_textile_bedding_webshops",875],["tile_and_flooring_webshops",826]],"by_headcount":[["0-1",23114],["2-10",16067],["11-50",1530],["51-200",265],["201-500",68],["501-1000",23],["1001-5000",13],["5001-10000",5],["10001+",2]],"by_city":[["Amsterdam",960],["Rotterdam",591],["Eindhoven",332],["'s-Gravenhage",329],["Utrecht",305],["Groningen",300],["Almere",275],["Haarlem",223],["Breda",219],["Nijmegen",199],["Amersfoort",196],["Arnhem",195]],"hiring":{"companies":90,"new_30d":16,"by_headcount":[["11-50",37],["2-10",22],["51-200",16],["201-500",7],["1001-5000",3],["5001-10000",3],["0-1",1],["501-1000",1]]},"tech":[["cloudflare",7240],["microsoft_365",5353],["mxroute",4367],["google_workspace",3515],["mailchimp_transactional",3429],["facebook_pixel",3252],["mailchimp",2878],["google_cloud_dns_google_domains",2126],["dmarc_report",1457]],"platforms":[["woocommerce",13883],["shopify",9018],["jouwweb",2393],["magento",1460],["opencart",639],["wix",591],["prestashop",454]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"coolblue.nl","name":"Coolblue","country":"NL","city":null,"headcount":"5001-10000","leaf":"consumer_electronics_appliance_webshops","summary":"Coolblue is an online electronics retailer that sells consumer electronics across categories such as computers & tablets, image & sound, telephony, gaming, smar."},{"domain":"picnic.app","name":"Picnic","country":"NL","city":"eMvelo","headcount":"5001-10000","leaf":"online_grocery_webshops","summary":"Picnic is a webshop that delivers groceries online via a mobile app, offering free delivery and low prices."},{"domain":"123inkt.nl","name":"123inkt.nl","country":"NL","city":"Nederhorst den Berg","headcount":"1001-5000","leaf":"office_supply_webshops","summary":"123inkt.nl is a webshop that sells ink cartridges, toners, printers and office supplies to consumers and companies."},{"domain":"wehkamp.nl","name":"Wehkamp","country":"NL","city":null,"headcount":"1001-5000","leaf":"general_merchandise_webshops","summary":"Wehkamp is an online retail webshop that sells fashion, home and garden items to consumers."},{"domain":"msmode.nl","name":"MSMode","country":"NL","city":"Diemen","headcount":"1001-5000","leaf":"womens_general_fashion_webshops","summary":"MSMode is an online fashion webshop that sells clothing directly to consumers."},{"domain":"passasports.com","name":"PassaSport","country":"NL","city":"Waalwijk","headcount":"201-500","leaf":"sporting_goods_webshops","summary":"PassaSport is a webshop that sells sports equipment online, covering tennis, football and running."},{"domain":"jumboplay.com","name":"Jumbo Group B.V.","country":"NL","city":"Zaandam","headcount":"201-500","leaf":"childrens_toy_webshops","summary":"Jumbo Group B.V."},{"domain":"dekkerhout.nl","name":"Dekker Hout","country":"NL","city":"'s-Gravenhage","headcount":"201-500","leaf":"door_window_webshops","summary":"Dekker Hout is a webshop that sells wood and building products online, offering doors, windows, door hardware, facade cladding, garden timber and door and windo."},{"domain":"stateofart.com","name":"State of Art","country":"NL","city":"Lichtenvoorde","headcount":"201-500","leaf":"clothing_fashion_webshops","summary":"State of Art is a webshop that sells its own fashion brand online to consumers."}],"as_of":"2026-11-05","updated_at":"2026-11-04","hash":"199ffccc0ce94ea0","index_tier":2}