{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/se","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"SE","companies":12155,"by_leaf":[["general_merchandise_webshops",1231],["sporting_goods_webshops",1099],["home_decor_webshops",919],["clothing_fashion_webshops",714],["kitchenware_household_goods_webshops",644],["other_consumer_goods_webshops_mixed",614],["consumer_electronics_appliance_webshops",550],["furniture_webshops",536],["gift_and_giftware_webshops",504],["childrens_toy_webshops",396],["camping_outdoor_gear_webshops",348],["fabric_yarn_craft_supply_webshops",336],["home_textile_bedding_webshops",301],["baby_product_webshops",284],["mobile_phone_webshops",271],["handmade_craft_product_shops",266],["office_supply_webshops",213],["firearms_hunting_shops",212],["promotional_products_suppliers",211],["antique_and_vintage_dealers",207]],"by_headcount":[["0-1",9671],["2-10",1741],["11-50",533],["51-200",142],["201-500",36],["501-1000",17],["1001-5000",13],["10001+",1],["5001-10000",1]],"by_city":[["Stockholm",607],["Malmö",203],["Göteborg",179],["Helsingborg",96],["Uppsala",80],["Borås",77],["Halmstad",61],["Örebro",61],["Bromma",53],["Västerås",52],["Solna",51],["Täby",47]],"hiring":{"companies":42,"new_30d":26,"by_headcount":[["11-50",8],["501-1000",8],["201-500",7],["51-200",7],["1001-5000",6],["0-1",3],["2-10",2],["10001+",1]]},"tech":[["cloudflare",2496],["facebook_pixel",1420],["microsoft_365",1395],["google_workspace",929],["mailchimp",855],["klarna",704],["meta",484],["microsoft_teams",472],["google_cloud_dns_google_domains",418],["klaviyo",359],["sendgrid",310]],"platforms":[["woocommerce",3977],["shopify",3113],["wix",186],["magento",149],["prestashop",141],["opencart",98]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"dyson.com","name":"Dyson","country":"SE","city":null,"headcount":"10001+","leaf":"consumer_electronics_appliance_webshops","summary":"Dyson is a webshop that sells its own assortment of consumer electronics and home appliances online."},{"domain":"elgiganten.se","name":"Elgiganten","country":"SE","city":null,"headcount":"1001-5000","leaf":"consumer_electronics_appliance_webshops","summary":"Elgiganten is an online retailer that sells electronics, appliances and home goods to private and business customers."},{"domain":"jula.se","name":"Jula","country":"SE","city":null,"headcount":"1001-5000","leaf":"general_merchandise_webshops","summary":"Jula is an online retail webshop that sells tools, machinery, building materials, clothing, garden and leisure products to private customers and companies."},{"domain":"ajprodukter.se","name":"AJ Produkter","country":"SE","city":"Halmstad","headcount":"1001-5000","leaf":"furniture_webshops","summary":"AJ Produkter is a webshop that sells office furniture, warehouse and workshop equipment, and school supplies."},{"domain":"bauhaus.se","name":"Bauhaus","country":"SE","city":"Järfälla","headcount":"1001-5000","leaf":"tools_and_hardware_webshops","summary":"Bauhaus is a webshop that sells home improvement, garden and DIY products online for consumers and companies."},{"domain":"xxl.se","name":"XXL","country":"SE","city":null,"headcount":"1001-5000","leaf":"clothing_fashion_webshops","summary":"XXL is a webshop that sells clothing, shoes, sports equipment and accessories to consumers."},{"domain":"hifiklubben.se","name":"HiFi Klubben","country":"SE","city":"Göteborg","headcount":"501-1000","leaf":"consumer_electronics_appliance_webshops","summary":"HiFi Klubben is an online webshop that sells hi-fi and audio/video equipment for consumers."},{"domain":"hooks.se","name":"Hööks","country":"SE","city":"Borås","headcount":"501-1000","leaf":"equestrian_and_tack_shops","summary":"Hööks is a webshop that sells riding gear online to consumers."},{"domain":"peakperformance.com","name":"Peak Performance","country":"SE","city":"Stockholm","headcount":"501-1000","leaf":"activewear_webshops","summary":"Peak Performance is an online apparel retailer that sells ski, hike and golf wear for women, men and juniors."},{"domain":"tretti.se","name":"Tretti","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"consumer_electronics_appliance_webshops","summary":"Tretti is an online appliance retailer that sells washing machines, dishwashers, induction cooktops, air conditioners, vacuum cleaners and coffee makers."},{"domain":"matsmart.se","name":"Matsmart","country":"SE","city":"Örebro","headcount":"201-500","leaf":"online_grocery_webshops","summary":"Matsmart is a webshop that sells groceries, household goods and other consumer products online."},{"domain":"sportshopen.com","name":"Sportshopen","country":"SE","city":"Grebbestad","headcount":"201-500","leaf":"sporting_goods_webshops","summary":"Sportshopen is a webshop that sells sportswear, footwear and sports equipment to consumers."},{"domain":"filippa-k.com","name":"Filippa K","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"clothing_fashion_webshops","summary":"Filippa K is an online clothing retailer that sells ready-to-wear apparel for women and men."},{"domain":"dormy.com","name":"Dormy","country":"SE","city":"Örebro","headcount":"201-500","leaf":"sporting_goods_webshops","summary":"Dormy is an online golf retailer that sells clubs, clothing, shoes, balls, bags, accessories and technology to golfers."},{"domain":"indiska.com","name":"Indiska","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"clothing_fashion_webshops","summary":"Indiska is a webshop that sells clothing and home decor to consumers."},{"domain":"bygghemma.se","name":"Byggvaruhuset på nätet","country":"SE","city":null,"headcount":"201-500","leaf":"building_materials_webshops","summary":"Byggvaruhuset på nätet is a webshop that sells building and home improvement products online."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"594e5a7321e58f5e","index_tier":2}