{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/consumer_goods_webshops_mixed/za","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"consumer_goods_webshops_mixed","country":"ZA","companies":281,"by_leaf":[["general_merchandise_webshops",43],["clothing_fashion_webshops",34],["consumer_electronics_appliance_webshops",29],["sporting_goods_webshops",19],["handmade_craft_product_shops",16],["computer_hardware_webshops",12],["kitchenware_household_goods_webshops",12],["other_consumer_goods_webshops_mixed",12],["fabric_yarn_craft_supply_webshops",9],["furniture_webshops",9],["home_decor_webshops",9],["home_textile_bedding_webshops",9],["mobile_phone_webshops",9],["childrens_toy_webshops",8],["gift_and_giftware_webshops",8],["promotional_products_suppliers",7],["baby_product_webshops",6],["camping_outdoor_gear_webshops",5],["womens_general_fashion_webshops",5],["antique_and_vintage_dealers",4]],"by_headcount":[["0-1",154],["2-10",88],["11-50",30],["51-200",7],["201-500",1],["501-1000",1]],"by_city":[["Cape Town",53],["Johannesburg",37],["Pretoria",17],["Durban",13],["Randburg",5],["Germiston",4],["Roodepoort",4],["Centurion",3],["Edenvale",3],["George",3],["Sandton",3],["Somerset West",3]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["facebook_pixel",40],["cloudflare",39],["mailchimp",39],["microsoft_365",24],["google_cloud_dns_google_domains",18],["google_workspace",16],["mailchannels",14],["meta",13],["opensrs_hosted_email",10],["zoho_mail",10],["godaddy",9]],"platforms":[["woocommerce",173],["shopify",31],["wix",23],["opencart",4],["magento",2]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-05","updated_at":"2026-11-01","hash":"a3abf5297477639f","index_tier":2}