{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/de","license":"https://breaknorm.co/terms","vertical":"ecommerce","country":"DE","companies":156900,"companies_51plus":1985,"by_subvertical":[["consumer_goods_webshops_mixed",75866],["apparel_fashion_webshops",24415],["trade_and_technical_equipment_webshops",17490],["health_beauty_and_food_webshops",15075],["food_production_wholesale_and_retail",12442],["pet_supplies_webshops",8181],["vehicle_and_parts_retail",7787],["jewellery_watch_webshops",5553],["flowers_plants_home_fragrance_webshops",3337],["tobacco_vape_and_cannabis_retail",3253],["books_publishing_and_retail",2627],["machinery_equipment_wholesale",2218],["restaurants_pubs_cafes",2193],["visual_art_galleries_and_prints",2000],["industrial_and_chemical_distribution",1722],["handmade_craft_makers",1080],["holiday_rentals_and_guesthouses",1073],["pharmacies",944],["print_signage_packaging_production",645],["ticket_and_subscription_resellers",522],["plants_flowers_and_fresh_produce_trade",422],["medical_and_laboratory_supply",412],["writers_and_independent_publishing",365],["digital_assets_and_stock_media",341],["music_and_radio",340],["general_and_specialty_stores",278],["vehicle_repair_and_detailing",219],["textiles_clothing_and_bedding",213],["news_and_content_portals",179],["training_and_online_courses",178]],"by_headcount":[["0-1",92313],["2-10",55782],["11-50",6820],["51-200",1414],["201-500",306],["501-1000",146],["1001-5000",94],["5001-10000",16],["10001+",9]],"by_city":[["Berlin",5654],["Hamburg",4303],["München",2318],["Köln",2127],["Wiesbaden",1483],["Düsseldorf",1419],["Frankfurt am Main",1419],["Stuttgart",1244],["Leipzig",992],["Hannover",881],["Dresden",805],["Bremen",772]],"by_vertical":[["commerce_trade",135637],["automotive",7825],["media_content",5548],["hospitality_travel",3338],["manufacturing_industry",1992],["health_care",1448],["consumer_services_leisure",448],["technology_software",238]],"platform_known":91226,"hiring":{"companies":1291,"new_30d":273,"by_headcount":[["2-10",431],["11-50",390],["51-200",255],["201-500",66],["0-1",57],["501-1000",42],["1001-5000",36],["5001-10000",8],["10001+",6]],"by_subvertical":[["consumer_goods_webshops_mixed",625],["trade_and_technical_equipment_webshops",206],["apparel_fashion_webshops",189],["food_production_wholesale_and_retail",158],["health_beauty_and_food_webshops",127],["pet_supplies_webshops",53],["vehicle_and_parts_retail",48],["jewellery_watch_webshops",34],["machinery_equipment_wholesale",32],["flowers_plants_home_fragrance_webshops",23],["industrial_and_chemical_distribution",22],["tobacco_vape_and_cannabis_retail",18]]},"tech":[["cloudflare",35724],["microsoft_365",12853],["google_workspace",9794],["facebook_pixel",5616],["sendgrid",5346],["google_cloud_dns_google_domains",4718],["microsoft_teams",4521],["meta",4300],["mailchimp_transactional",3996]],"platforms":[["woocommerce",46620],["shopify",31410],["jimdo",3431],["wix",3123],["magento",1673],["prestashop",1282],["webador",1249],["shopware",722],["duda",658],["opencart",645],["squarespace",503]],"payments":[["paypal",6586],["klarna",1619],["stripe",779]],"marketing":[["brevo",5549],["clarity",5192],["klaviyo",3939],["matomo",3681],["mailchimp",3149],["hotjar",1681],["cleverreach",1208],["zendesk",1112],["pinterest",1078],["tawkto",552],["hubspot",525],["mailerlite",297]],"outbound_companies":25,"top_note":"The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.","top":[{"domain":"flaschenpost.de","name":"flaschenpost","country":"DE","city":null,"headcount":"10001+","leaf":"online_grocery_webshops","summary":"flaschenpost is an online grocery webshop that sells its own assortment to consumers."},{"domain":"mueller.de","name":"Müller","country":"DE","city":"Ulm","headcount":"10001+","leaf":"general_merchandise_webshops","summary":"Müller is a webshop that sells consumer goods online across categories such as perfumery, drugstore, toys, multimedia, stationery, natural food, household and p."},{"domain":"bofrost.de","name":"bofrost*","country":"DE","city":"Straelen","headcount":"10001+","leaf":"prepared_meal_snack_webshops","summary":"bofrost* is a webshop that sells frozen food online to consumers."},{"domain":"rewe.de","name":"REWE","country":"DE","city":"Köln","headcount":"10001+","leaf":"online_grocery_webshops","summary":"REWE is a webshop that sells groceries and household goods online, offering its own assortment plus third-party brands."},{"domain":"toom.de","name":"toom","country":"DE","city":"Köln","headcount":"10001+","leaf":"tools_and_hardware_webshops","summary":"toom is a webshop that sells DIY and hardware products online for consumers and businesses."},{"domain":"hoeffner.de","name":"Höffner","country":"DE","city":null,"headcount":"5001-10000","leaf":"furniture_webshops","summary":"Höffner is a webshop that sells furniture and home goods online."},{"domain":"porta.de","name":"porta","country":"DE","city":"Porta Westfalica","headcount":"5001-10000","leaf":"furniture_webshops","summary":"porta is an online furniture retailer that sells furniture, home textiles and kitchen goods to consumers."},{"domain":"poco.de","name":"poco.de","country":"DE","city":"Gera","headcount":"5001-10000","leaf":"general_merchandise_webshops","summary":"poco.de is a webshop that sells furniture, electrical appliances, and home goods online to consumers."},{"domain":"atu.de","name":"ATU","country":"DE","city":"Paris 09","headcount":"5001-10000","leaf":"online_auto_parts_shops","summary":"ATU is an online car parts and tire retailer that also provides car workshop services, selling its own Norauto brand and third-party products."},{"domain":"dehner.de","name":"Dehner","country":"DE","city":"Rain","headcount":"5001-10000","leaf":"garden_plant_webshops","summary":"Dehner is a webshop that sells garden, plant and pet products online, carrying its own assortment and third-party brands."},{"domain":"netto.de","name":"Netto","country":"DE","city":null,"headcount":"5001-10000","leaf":"online_grocery_webshops","summary":"Netto is a German supermarket that sells its own assortment online and in-store to consumers."},{"domain":"mey.com","name":"mey","country":"DE","city":"Albstadt","headcount":"1001-5000","leaf":"lingerie_webshops","summary":"mey is a webshop that sells branded underwear and lingerie for women and men."},{"domain":"mcpaper.de","name":"McPaper","country":"DE","city":"Berlin","headcount":"1001-5000","leaf":"office_supply_webshops","summary":"McPaper is a webshop that sells stationery and office supplies for students, students, professionals and creatives."},{"domain":"segmueller.de","name":"SEGMÜLLER","country":"DE","city":"Pulheim","headcount":"1001-5000","leaf":"furniture_webshops","summary":"SEGMÜLLER is a webshop that sells furniture online across rooms such as living room, dining room, kitchen, bedroom, office and bathroom."},{"domain":"schuhcenter.de","name":"Schuhcenter","country":"DE","city":"Mönchengladbach","headcount":"1001-5000","leaf":"footwear_webshops","summary":"Schuhcenter is a webshop that sells footwear online to consumers, offering women's, men's and children's shoes from brands such as Tamaris, Nike and Adidas."},{"domain":"home24.de","name":"home24","country":"DE","city":null,"headcount":"1001-5000","leaf":"furniture_webshops","summary":"home24 is an online furniture webshop that sells furniture directly to consumers."},{"domain":"amor.de","name":"Amor GmbH","country":"DE","city":null,"headcount":"1001-5000","leaf":"online_jewellery_shops","summary":"Amor GmbH is a jewelry webshop that sells jewelry online to consumers."},{"domain":"thomann.nl","name":"Thomann","country":"DE","city":"Burgebrach","headcount":"11-50","leaf":"musical_instrument_webshops","summary":"Thomann is a webshop that sells music instruments and equipment online for musicians, bands and event organizers."},{"domain":"nuskin.com","name":"Nu Skin","country":"DE","city":null,"headcount":"1001-5000","leaf":"beauty_and_personal_care_webshops","summary":"Nu Skin is a webshop that sells its own beauty and wellness products online to consumers."},{"domain":"moebel-rieger.de","name":"Möbel RIEGER","country":"DE","city":"Aalen","headcount":"1001-5000","leaf":"furniture_webshops","summary":"Möbel RIEGER is a webshop that sells furniture online to consumers, offering upholstered furniture, beds, tables, storage pieces, closets and lighting."}],"as_of":"2026-11-04","updated_at":"2026-11-04","hash":"4e7aa0f7cd28261f","index_tier":1}