{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/ee","license":"https://breaknorm.co/terms","vertical":"ecommerce","country":"EE","companies":6834,"companies_51plus":57,"by_subvertical":[["consumer_goods_webshops_mixed",3354],["health_beauty_and_food_webshops",1075],["trade_and_technical_equipment_webshops",998],["apparel_fashion_webshops",787],["food_production_wholesale_and_retail",531],["vehicle_and_parts_retail",350],["flowers_plants_home_fragrance_webshops",243],["pet_supplies_webshops",232],["jewellery_watch_webshops",215],["machinery_equipment_wholesale",107],["industrial_and_chemical_distribution",102],["books_publishing_and_retail",81],["tobacco_vape_and_cannabis_retail",71],["visual_art_galleries_and_prints",34],["plants_flowers_and_fresh_produce_trade",23],["ticket_and_subscription_resellers",18],["print_signage_packaging_production",17],["handmade_craft_makers",15],["medical_and_laboratory_supply",11],["vehicle_repair_and_detailing",9],["freight_transport_and_equipment_rental",7],["writers_and_independent_publishing",7],["training_and_online_courses",6],["vision_and_hearing_care",6],["pharmacies",5],["vehicle_and_transport_equipment_manufacturing",5],["games_development_and_publishing",4],["general_and_specialty_stores",4],["horticulture_and_plant_nurseries",4],["digital_assets_and_stock_media",3]],"by_headcount":[["0-1",4996],["2-10",1361],["11-50",420],["51-200",37],["201-500",15],["501-1000",3],["10001+",1],["1001-5000",1]],"by_city":[["Kesklinna",729],["Lasnamäe",359],["Tartu",228],["Haabersti",219],["Kristiine",207],["Mustamäe",201],["Põhja-Tallinna",152],["Nõmme",132],["Pärnu",123],["Peetri",93],["Pirita",44],["Kuressaare",31]],"by_vertical":[["commerce_trade",6252],["automotive",351],["media_content",128],["manufacturing_industry",38],["health_care",23],["consumer_services_leisure",12],["property_construction",7],["transport_logistics_rental",7]],"platform_known":4782,"hiring":{"companies":1,"new_30d":0,"by_headcount":[["51-200",1]],"by_subvertical":[["pharmacies",1]]},"tech":[["facebook_pixel",1458],["cloudflare",1108],["veebimajutus",964],["smaily",497],["google_workspace",453],["microsoft_365",383],["meta",333],["radicenter",212]],"platforms":[["woocommerce",3532],["shopify",545],["opencart",236],["prestashop",215],["magento",173],["wix",69]],"payments":[["paypal",37],["stripe",34],["klarna",29]],"marketing":[["mailchimp",468],["clarity",193],["hotjar",184],["klaviyo",167],["brevo",159],["tawkto",129],["mailerlite",113],["zendesk",66],["crisp",32],["pinterest",30],["matomo",29],["hubspot",26]],"outbound_companies":6,"top_note":"The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.","top":[{"domain":"vertera.eu","name":"Vertera","country":"EE","city":"Kesklinna","headcount":"10001+","leaf":"vitamins_and_supplements_webshops","summary":"Vertera is a webshop that sells dietary supplements and skincare products online to consumers."},{"domain":"lidl.ee","name":"Lidl Eesti","country":"EE","city":"Dublin 4","headcount":"501-1000","leaf":"general_merchandise_webshops","summary":"Lidl Eesti is a webshop in Estonia that sells its own assortment online to consumers."},{"domain":"prismamarket.ee","name":"Prisma","country":"EE","city":null,"headcount":"501-1000","leaf":"online_grocery_webshops","summary":"Prisma is a webshop that sells groceries online to consumers, offering its own assortment plus third-party brands such as Coop."},{"domain":"petcity.ee","name":"PetCity","country":"EE","city":"Nõmme","headcount":"201-500","leaf":"general_pet_webshops","summary":"PetCity is a webshop that sells pet food, accessories and grooming products online, alongside a 24/7 veterinary clinic."},{"domain":"euroapteek.ee","name":"Euroapteek","country":"EE","city":"Kesklinna","headcount":"201-500","leaf":"online_pharmacy_shops","summary":"Euroapteek is an online pharmacy that sells cosmetics, self-care and health products to consumers."},{"domain":"bauhof.ee","name":"BAUHOF","country":"EE","city":"Lasnamäe","headcount":"201-500","leaf":"outdoor_power_equipment_dealers","summary":"BAUHOF is an online retailer that sells garden and yard equipment and tools for consumers and businesses."}],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"a7774973e4d68b83","index_tier":1}