{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/flowers_plants_home_fragrance_webshops/de","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"flowers_plants_home_fragrance_webshops","country":"DE","companies":3337,"by_leaf":[["plant_webshops",869],["home_fragrance_webshops",612],["garden_plant_webshops",556],["mixed_flower_plant_and_gift_webshops",324],["flower_delivery_webshops",295],["home_decor_webshops",264],["perfume_webshops",145],["garden_outdoor_furniture_webshops",131],["gift_and_giftware_webshops",119],["party_supply_webshops",72],["retail_florists",61],["crystal_and_spiritual_supply_shops",51],["general_merchandise_webshops",45],["handmade_craft_product_shops",41],["other_health_beauty_and_food_webshops",36],["fabric_yarn_craft_supply_webshops",33],["gourmet_food_webshops",31],["beauty_and_personal_care_webshops",28],["other_consumer_goods_webshops_mixed",24],["personalised_gift_webshops",21]],"by_headcount":[["0-1",2088],["2-10",1129],["11-50",95],["51-200",16],["201-500",5],["501-1000",2],["1001-5000",1],["5001-10000",1]],"by_city":[["Berlin",113],["Hamburg",99],["Köln",60],["Wiesbaden",43],["München",40],["Düsseldorf",27],["Frankfurt am Main",26],["Hannover",20],["Stuttgart",20],["Borna",19],["Bremen",16],["Leipzig",15]],"hiring":{"companies":23,"new_30d":5,"by_headcount":[["2-10",12],["11-50",3],["51-200",3],["201-500",2],["1001-5000",1],["5001-10000",1],["501-1000",1]]},"tech":[["cloudflare",822],["google_workspace",206],["microsoft_365",199],["paypal",151],["sendgrid",137],["brevo",122],["google_cloud_dns_google_domains",116],["facebook_pixel",108],["matomo",103],["klaviyo",96],["mailchimp_transactional",86]],"platforms":[["woocommerce",1132],["shopify",739],["wix",73],["jimdo",60],["webador",44],["magento",28]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"dehner.de","name":"Dehner","country":"DE","city":"Rain","headcount":"5001-10000","leaf":"garden_plant_webshops","summary":"Dehner is a webshop that sells garden, plant and pet products online, carrying its own assortment and third-party brands."},{"domain":"blume2000.de","name":"BLUME2000","country":"DE","city":"Norderstedt","headcount":"1001-5000","leaf":"flower_delivery_webshops","summary":"BLUME2000 is a webshop that sells bouquets, cut flowers, and gift articles online."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"7a56427bb483d139","index_tier":2}