{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/flowers_plants_home_fragrance_webshops/it","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"flowers_plants_home_fragrance_webshops","country":"IT","companies":1714,"by_leaf":[["mixed_flower_plant_and_gift_webshops",330],["plant_webshops",330],["flower_delivery_webshops",306],["home_fragrance_webshops",293],["perfume_webshops",199],["garden_plant_webshops",109],["home_decor_webshops",80],["retail_florists",67],["gift_and_giftware_webshops",52],["beauty_and_personal_care_webshops",35],["general_merchandise_webshops",31],["party_supply_webshops",31],["other_health_beauty_and_food_webshops",30],["greengrocers_produce_shops",26],["crystal_and_spiritual_supply_shops",23],["garden_outdoor_furniture_webshops",22],["handmade_craft_product_shops",16],["producer_direct_brand_webshops",16],["online_grocery_webshops",13],["personalised_gift_webshops",13]],"by_headcount":[["2-10",1620],["11-50",63],["0-1",22],["51-200",8],["1001-5000",1]],"by_city":[["Milano",51],["Roma",42],["Napoli",23],["Bologna",14],["Rome",12],["Torino",12],["Confreria",11],["Palermo",8],["Bolzano",6],["Firenze",6],["Andria",5],["Aprilia",5]],"hiring":{"companies":2,"new_30d":0,"by_headcount":[["11-50",1],["2-10",1]]},"tech":[["facebook_pixel",288],["cloudflare",247],["mailchimp",104],["google_cloud_dns_google_domains",88],["matomo",84],["paypal",73],["brevo",69],["google_workspace",57],["meta",55],["nominalia_amen",49]],"platforms":[["woocommerce",665],["shopify",365],["prestashop",97],["wix",47],["magento",19]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"5ad5d5b4e7b2dfe3","index_tier":2}