{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/food_production_wholesale_and_retail/bg","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"food_production_wholesale_and_retail","country":"BG","companies":907,"by_leaf":[["online_grocery_webshops",160],["coffee_roasters",129],["health_food_and_organic_webshops",115],["gourmet_food_webshops",105],["prepared_meal_snack_webshops",90],["candy_and_snack_shops",80],["online_wine_shops",74],["online_liquor_shops",69],["tea_retailers",65],["ethnic_and_international_grocers",60],["producer_direct_brand_webshops",51],["cake_bakeries",43],["wine_and_spirits_shops",38],["kitchenware_household_goods_webshops",31],["chocolatiers_and_confectioners",21],["gift_and_giftware_webshops",19],["beverage_wholesalers",17],["olive_oil_retailers",16],["general_merchandise_webshops",14],["greengrocers_produce_shops",11]],"by_headcount":[["2-10",323],["11-50",313],["0-1",225],["51-200",42],["201-500",4]],"by_city":[["Sofia",29],["София / Sofija",25],["Варна / Varna",11],["Varna",8],["Бургас / Burgas",8],["Пловдив / Plovdiv",8],["Plovdiv",4],["Велико Търново / Veliko Turnovo",3],["Пазарджик / Pazardzhik",3],["Стара Загора / Stara Zagora",3],["Ruse",2],["San Francisco",2]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["facebook_pixel",230],["cloudflare",171],["mailchimp",56],["google_workspace",49],["meta",36],["brevo",25],["microsoft_365",21],["klaviyo",20],["amazon_ses",18],["hotjar",16]],"platforms":[["woocommerce",397],["opencart",117],["shopify",63],["prestashop",14],["magento",12],["wix",10]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-05","updated_at":"2026-11-01","hash":"756d638252f362b4","index_tier":2}