{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/general_and_specialty_stores/us","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"general_and_specialty_stores","country":"US","companies":570,"by_leaf":[["general_merchandise_webshops",126],["kitchenware_household_goods_webshops",43],["consumer_electronics_appliance_webshops",31],["hot_tub_pool_and_spa_stores",30],["other_general_and_specialty_stores",28],["other_consumer_goods_webshops_mixed",27],["firearms_hunting_shops",20],["discount_and_variety_stores",18],["antique_and_vintage_dealers",17],["door_window_webshops",16],["garden_plant_webshops",14],["home_decor_webshops",14],["party_supply_webshops",14],["garden_outdoor_furniture_webshops",13],["gift_and_giftware_webshops",13],["sauna_and_spa_accessory_webshops",13],["camping_outdoor_gear_webshops",11],["handmade_craft_product_shops",10],["medical_supply_and_mobility_stores",10],["online_grocery_webshops",10]],"by_headcount":[["0-1",263],["2-10",204],["11-50",93],["51-200",5],["201-500",4],["501-1000",1]],"by_city":[["Houston",9],["San Francisco",6],["Phoenix",5],["San Antonio",5],["Brooklyn",4],["Minneapolis",4],["New York",4],["Anaheim",3],["Cleveland",3],["Dallas",3],["Fort Myers",3],["Fresno",3]],"hiring":{"companies":4,"new_30d":2,"by_headcount":[["201-500",2],["11-50",1],["51-200",1]]},"tech":[["cloudflare",146],["google_workspace",110],["microsoft_365",85],["google_cloud_dns_google_domains",50],["microsoft_teams",46],["facebook_pixel",39],["mailchimp",31],["sendgrid",22],["opensrs_hosted_email",21],["meta",15],["microsoft_intune",15]],"platforms":[["woocommerce",165],["shopify",111],["wix",74],["bigcommerce",14],["duda",8],["squarespace",8],["webador",5]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-05","updated_at":"2026-11-01","hash":"25e2abf0eaac15fd","index_tier":2}