{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/health_beauty_and_food_webshops/bg","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"health_beauty_and_food_webshops","country":"BG","companies":2621,"by_leaf":[["beauty_and_personal_care_webshops",1034],["vitamins_and_supplements_webshops",645],["other_health_beauty_and_food_webshops",348],["hair_care_product_webshops",254],["perfume_webshops",212],["single_product_health_beauty_shops",170],["skincare_webshops",167],["sports_nutrition_webshops",149],["nail_care_supply_webshops",100],["weight_loss_supplement_shops",76],["mens_health_supplement_shops",75],["lash_and_brow_supplies",67],["general_merchandise_webshops",40],["health_food_and_organic_webshops",25],["other_consumer_goods_webshops_mixed",23],["research_peptide_webshops",19],["baby_product_webshops",18],["bathroom_sanitaryware_webshops",18],["sporting_goods_webshops",17],["home_fragrance_webshops",14]],"by_headcount":[["0-1",1175],["11-50",760],["2-10",653],["51-200",27],["201-500",3],["501-1000",2],["1001-5000",1]],"by_city":[["София / Sofija",85],["Sofia",69],["Пловдив / Plovdiv",39],["Варна / Varna",26],["Бургас / Burgas",24],["Plovdiv",15],["Стара Загора / Stara Zagora",12],["Varna",11],["Burgas",7],["Nachalovo",6],["Велико Търново / Veliko Turnovo",6],["Казанлък / Kazanluk",6]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["facebook_pixel",783],["cloudflare",565],["google_workspace",188],["mailchimp",184],["meta",135],["klaviyo",102],["brevo",87],["mxroute",87],["mailerlite",79],["hotjar",53]],"platforms":[["woocommerce",1108],["opencart",371],["shopify",277],["prestashop",25],["magento",24],["wix",18]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-05","updated_at":"2026-11-01","hash":"972ff0a7ba0f28e1","index_tier":2}