{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/health_beauty_and_food_webshops/ee","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"health_beauty_and_food_webshops","country":"EE","companies":1075,"by_leaf":[["beauty_and_personal_care_webshops",486],["vitamins_and_supplements_webshops",216],["other_health_beauty_and_food_webshops",130],["skincare_webshops",108],["hair_care_product_webshops",104],["sports_nutrition_webshops",68],["single_product_health_beauty_shops",58],["nail_care_supply_webshops",42],["lash_and_brow_supplies",40],["perfume_webshops",29],["general_merchandise_webshops",18],["mens_health_supplement_shops",15],["sporting_goods_webshops",13],["health_food_and_organic_webshops",10],["weight_loss_supplement_shops",10],["home_fragrance_webshops",8],["online_grocery_webshops",8],["other_consumer_goods_webshops_mixed",8],["sex_toy_webshops",8],["consumer_electronics_appliance_webshops",6]],"by_headcount":[["0-1",856],["2-10",168],["11-50",46],["51-200",4],["10001+",1]],"by_city":[["Kesklinna",165],["Lasnamäe",55],["Kristiine",50],["Haabersti",35],["Tartu",31],["Mustamäe",27],["Põhja-Tallinna",27],["Pärnu",17],["Nõmme",15],["Peetri",11],["Pirita",9],["Tallinn",7]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["facebook_pixel",281],["cloudflare",204],["veebimajutus",133],["mailchimp",104],["smaily",94],["meta",71],["google_workspace",63],["klaviyo",45],["mailgun",36]],"platforms":[["woocommerce",573],["shopify",129],["opencart",60],["prestashop",40],["magento",32],["wix",13]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"2e95c58a4a9aa597","index_tier":2}