{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/health_beauty_and_food_webshops/se","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"health_beauty_and_food_webshops","country":"SE","companies":3179,"by_leaf":[["beauty_and_personal_care_webshops",1121],["vitamins_and_supplements_webshops",585],["other_health_beauty_and_food_webshops",494],["hair_care_product_webshops",289],["skincare_webshops",277],["single_product_health_beauty_shops",274],["sports_nutrition_webshops",185],["perfume_webshops",166],["lash_and_brow_supplies",92],["weight_loss_supplement_shops",86],["nail_care_supply_webshops",83],["general_merchandise_webshops",74],["mens_health_supplement_shops",62],["sporting_goods_webshops",59],["other_consumer_goods_webshops_mixed",57],["sauna_and_spa_accessory_webshops",40],["sex_toy_webshops",26],["bathroom_sanitaryware_webshops",23],["footwear_webshops",23],["research_peptide_webshops",21]],"by_headcount":[["0-1",2715],["2-10",304],["11-50",122],["51-200",29],["201-500",6],["501-1000",2],["1001-5000",1]],"by_city":[["Stockholm",185],["Malmö",61],["Göteborg",42],["Helsingborg",36],["Halmstad",31],["Umeå",27],["Bromma",16],["Uppsala",15],["Kista",14],["Norrköping",13],["Täby",13],["Västerås",13]],"hiring":{"companies":4,"new_30d":5,"by_headcount":[["11-50",2],["1001-5000",1],["51-200",1]]},"tech":[["cloudflare",603],["facebook_pixel",333],["google_workspace",285],["microsoft_365",262],["mailchimp",246],["klaviyo",180],["google_cloud_dns_google_domains",157],["klarna",130],["meta",116],["microsoft_teams",108],["sendgrid",80]],"platforms":[["shopify",1183],["woocommerce",854],["magento",44],["wix",42],["opencart",29]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"kicks.se","name":"KICKS","country":"SE","city":"Rosersberg","headcount":"1001-5000","leaf":"beauty_and_personal_care_webshops","summary":"KICKS is a webshop that sells beauty and personal-care products online, offering makeup, skincare, perfume, hair care, men's grooming, dermatological skincare, ."}],"as_of":"2026-11-05","updated_at":"2026-11-05","hash":"e155ca20ea143d14","index_tier":2}