{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/health_beauty_and_food_webshops/us","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"health_beauty_and_food_webshops","country":"US","companies":42503,"by_leaf":[["beauty_and_personal_care_webshops",15717],["vitamins_and_supplements_webshops",9037],["other_health_beauty_and_food_webshops",5957],["hair_care_product_webshops",3705],["single_product_health_beauty_shops",3255],["skincare_webshops",3225],["sports_nutrition_webshops",1824],["lash_and_brow_supplies",1693],["weight_loss_supplement_shops",1619],["mens_health_supplement_shops",1566],["perfume_webshops",1533],["general_merchandise_webshops",1010],["research_peptide_webshops",992],["nail_care_supply_webshops",882],["sporting_goods_webshops",700],["sex_toy_webshops",523],["other_consumer_goods_webshops_mixed",480],["other_apparel_fashion_webshops",278],["cbd_and_hemp_webshops",276],["activewear_webshops",260]],"by_headcount":[["0-1",29976],["2-10",8259],["11-50",3653],["51-200",462],["201-500",106],["501-1000",24],["1001-5000",14],["10001+",7],["5001-10000",2]],"by_city":[["San Francisco",2127],["New York",1414],["Miami",595],["Las Vegas",410],["Houston",336],["Tampa",315],["Brooklyn",297],["Atlanta",294],["San Diego",291],["Thermopolis",257],["Chicago",244],["Austin",224]],"hiring":{"companies":71,"new_30d":35,"by_headcount":[["51-200",30],["11-50",17],["2-10",9],["201-500",7],["501-1000",5],["10001+",2],["1001-5000",1]]},"tech":[["cloudflare",12775],["google_workspace",6818],["google_cloud_dns_google_domains",4543],["microsoft_365",2850],["facebook_pixel",2384],["opensrs_hosted_email",2051],["mailchimp",1876],["microsoft_teams",1666],["klaviyo",1620],["sendgrid",1244],["paypal",1232]],"platforms":[["woocommerce",11665],["shopify",11309],["wix",6921],["bigcommerce",496]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"bathandbodyworks.com","name":"Bath & Body Works","country":"US","city":"New Albany","headcount":"10001+","leaf":"beauty_and_personal_care_webshops","summary":"Bath & Body Works is a webshop that sells its own brand of fragrance, body care, candles, wallflowers and diffusers, hand soaps and sanitizers, and home care pr."},{"domain":"iherb.com","name":"iHerb","country":"US","city":null,"headcount":"1001-5000","leaf":"vitamins_and_supplements_webshops","summary":"iHerb is an online retailer that sells vitamins, supplements, sports nutrition, herbs, personal care, pet supplies, baby products and home and garden goods to c."},{"domain":"beautybrands.com","name":"Beauty Brands","country":"US","city":"Lenexa","headcount":"501-1000","leaf":"beauty_and_personal_care_webshops","summary":"Beauty Brands is a webshop that sells beauty products online to consumers."},{"domain":"avon.com","name":"Avon","country":"US","city":"New York","headcount":"501-1000","leaf":"beauty_and_personal_care_webshops","summary":"Avon is a webshop that sells personal care, beauty and fragrance products online to consumers."},{"domain":"fabfitfun.com","name":"FabFitFun","country":"US","city":"Beverly Hills","headcount":"501-1000","leaf":"beauty_and_personal_care_webshops","summary":"FabFitFun is a webshop that sells curated boxes of products from premium brands to consumers."},{"domain":"lifeextension.com","name":"Life Extension","country":"US","city":"Fort Lauderdale","headcount":"201-500","leaf":"vitamins_and_supplements_webshops","summary":"Life Extension is a supplement retailer that sells science-based vitamins and formulas online to consumers."},{"domain":"naturesplus.com","name":"NaturesPlus","country":"US","city":"Melville","headcount":"201-500","leaf":"vitamins_and_supplements_webshops","summary":"NaturesPlus is a webshop that sells dietary supplements and vitamins to consumers."},{"domain":"goop.com","name":"goop","country":"US","city":null,"headcount":"201-500","leaf":"beauty_and_personal_care_webshops","summary":"goop is a webshop that sells its own beauty and fashion products online to consumers."},{"domain":"homedics.com","name":"Homedics","country":"US","city":null,"headcount":"201-500","leaf":"sauna_and_spa_accessory_webshops","summary":"Homedics is a webshop that sells wellness and home-care products online, including massagers, air purifiers, humidifiers, saunas, health monitors and spa access."}],"as_of":"2026-11-04","updated_at":"2026-11-04","hash":"51b66dd47514cd44","index_tier":2}