{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/machinery_equipment_wholesale/au","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"machinery_equipment_wholesale","country":"AU","companies":681,"by_leaf":[["machinery_spare_parts_distributors",139],["outdoor_power_equipment_dealers",71],["other_trade_and_technical_equipment_webshops",56],["construction_machinery_dealers",54],["industrial_tool_and_machine_dealers",49],["other_machinery_equipment_wholesale",37],["agricultural_machinery_dealers",36],["commercial_kitchen_equipment_webshops",36],["tools_and_hardware_webshops",29],["office_and_printing_equipment_dealers",22],["garden_machinery_webshops",18],["office_supply_webshops",16],["forklift_and_handling_equipment",15],["general_machinery_and_equipment_dealers",15],["warehouse_handling_webshops",13],["power_tool_webshops",12],["catering_equipment_distributors",11],["cleaning_equipment_webshops",11],["hvac_and_plumbing_webshops",11],["it_hardware_distributors",11]],"by_headcount":[["2-10",442],["0-1",152],["11-50",77],["51-200",9],["201-500",1]],"by_city":[["Dandenong",11],["Gosford",10],["Melbourne",6],["Epping",4],["Malaga",4],["Seven Hills",4],["Wetherill Park",4],["Adelaide",3],["Banksmeadow",3],["Bayswater",3],["Brendale",3],["Brisbane",3]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["cloudflare",164],["microsoft_365",162],["google_workspace",86],["mailchimp",62],["microsoft_teams",61],["microsoft_entra_id",56],["facebook_pixel",55],["microsoft_intune",55],["sendgrid",28],["tawkto",26],["zoho_mail",23]],"platforms":[["woocommerce",241],["shopify",226],["wix",25],["magento",12],["bigcommerce",11],["opencart",10],["squarespace",8]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"8eca28cb83dc70f4","index_tier":2}