{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/on-magento/ee","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"on-magento","platform":"magento","country":"EE","companies":260,"share_of_country":6834,"shops_only":173,"by_company_type":[["webshop",199],["service",26],["retail",11],["wholesale",10],["manufacturer",9],["unknown",3],["nonprofit_public",2]],"by_leaf":[["consumer_goods_webshops_mixed",111],["health_beauty_and_food_webshops",37],["trade_and_technical_equipment_webshops",32],["apparel_fashion_webshops",21],["vehicle_and_parts_retail",15],["software_dev_ai_agencies",13],["jewellery_watch_webshops",11],["food_production_wholesale_and_retail",9],["industrial_and_chemical_distribution",8],["pet_supplies_webshops",8],["machinery_equipment_wholesale",4],["web_hosting_and_domains",4],["b2b_saas_platforms",3],["medical_and_laboratory_supply",3],["print_signage_packaging_production",3],["tobacco_vape_and_cannabis_retail",3],["flowers_plants_home_fragrance_webshops",2],["lighting_manufacturing",2],["nonprofit_civic_associations",2],["pharmacies",2]],"by_headcount":[["2-10",113],["11-50",68],["0-1",61],["51-200",12],["201-500",6]],"by_city":[["Kesklinna",39],["Haabersti",26],["Lasnamäe",25],["Mustamäe",11],["Põhja-Tallinna",11],["Tartu",11],["Peetri",8],["Kristiine",7],["Nõmme",7],["Vaela",4],["Pärnu",3],["Haapsalu",2]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["cloudflare",102],["facebook_pixel",66],["microsoft_365",60],["smaily",57],["google_workspace",35],["meta",34],["mailchimp",33],["sendgrid",31],["hotjar",23],["tawkto",19],["klaviyo",18]],"platforms":[["mailchimp",33],["hotjar",23],["tawkto",19],["klaviyo",18],["clarity",17],["crisp",14],["brevo",12],["zendesk",12],["matomo",7],["mailerlite",3],["paypal",3]],"top_note":"The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.","top":[{"domain":"petcity.ee","name":"PetCity","country":"EE","city":"Nõmme","headcount":"201-500","leaf":"general_pet_webshops","summary":"PetCity is a webshop that sells pet food, accessories and grooming products online, alongside a 24/7 veterinary clinic."},{"domain":"sudameapteek.ee","name":"Südameapteek","country":"EE","city":"Kesklinna","headcount":"201-500","leaf":"online_pharmacy_shops","summary":"Südameapteek is an online pharmacy (e-apteek) that sells medicines and health products to consumers."},{"domain":"bauhof.ee","name":"BAUHOF","country":"EE","city":"Lasnamäe","headcount":"201-500","leaf":"outdoor_power_equipment_dealers","summary":"BAUHOF is an online retailer that sells garden and yard equipment and tools for consumers and businesses."}],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"109c830bbbab32db","index_tier":2}