{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/on-shopify/bg","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"on-shopify","platform":"shopify","country":"BG","companies":1372,"share_of_country":14376,"shops_only":965,"by_company_type":[["webshop",1085],["manufacturer",173],["service",65],["retail",19],["wholesale",18],["hospitality",5],["nonprofit_public",4],["unknown",3]],"by_leaf":[["consumer_goods_webshops_mixed",439],["health_beauty_and_food_webshops",298],["apparel_fashion_webshops",195],["food_production_wholesale_and_retail",78],["trade_and_technical_equipment_webshops",66],["jewellery_watch_webshops",49],["supplement_and_cosmetics_manufacturing",49],["vehicle_and_parts_retail",45],["pet_supplies_webshops",34],["handmade_craft_makers",31],["food_and_beverage_production",26],["books_publishing_and_retail",24],["textiles_clothing_and_bedding",23],["flowers_plants_home_fragrance_webshops",22],["print_signage_packaging_production",14],["visual_art_galleries_and_prints",12],["chemicals_and_materials_production",11],["consumer_goods_manufacturing",11],["industrial_and_chemical_distribution",11],["tobacco_vape_and_cannabis_retail",9]],"by_headcount":[["0-1",738],["11-50",310],["2-10",274],["51-200",41],["201-500",7],["1001-5000",1],["501-1000",1]],"by_city":[["Sofia",24],["София / Sofija",16],["Plovdiv",8],["Varna",7],["Пловдив / Plovdiv",5],["Бургас / Burgas",4],["Варна / Varna",4],["Русе / Ruse",4],["Асеновград / Asenovgrad",3],["Благоевград / Blagoevgrad",3],["Сандански / Sandanski",3],["Стара Загора / Stara Zagora",3]],"hiring":{"companies":1,"new_30d":1,"by_headcount":[["11-50",1]]},"tech":[["google_workspace",211],["cloudflare",199],["google_cloud_dns_google_domains",122],["klaviyo",118],["meta",114],["zoho_mail",103],["facebook_pixel",61],["mailchimp",47],["opensrs_hosted_email",41],["microsoft_365",37],["hotjar",33]],"platforms":[["clarity",194],["klaviyo",118],["mailchimp",47],["hotjar",33],["brevo",25],["mailerlite",13],["paypal",10],["pinterest",10],["tawkto",8],["stripe",5],["hubspot",4],["klarna",3]],"top_note":"The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.","top":[{"domain":"culligan.bg","name":"Culligan","country":"BG","city":null,"headcount":"201-500","leaf":"water_treatment_services_general","summary":"Culligan is a water treatment service provider in Bulgaria that supplies water filtration systems, water softeners, and dispensers for homes and businesses."}],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"d238037cac28c5ed","index_tier":2}