{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/pet_supplies_webshops/se","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"pet_supplies_webshops","country":"SE","companies":1184,"by_leaf":[["general_pet_webshops",376],["dog_accessory_webshops",339],["equestrian_and_tack_shops",234],["pet_food_webshops",179],["other_pet_supplies_webshops",117],["pet_health_webshops",68],["aquarium_webshops",56],["fishing_tackle_webshops",28],["general_merchandise_webshops",23],["toy_and_collectible_shops",20],["childrens_toy_webshops",19],["other_consumer_goods_webshops_mixed",19],["firearms_hunting_shops",14],["garden_plant_webshops",12],["gift_and_giftware_webshops",11],["sporting_goods_webshops",9],["home_decor_webshops",8],["beauty_and_personal_care_webshops",7],["marine_equipment_webshops",7],["baby_product_webshops",6]],"by_headcount":[["0-1",1033],["2-10",113],["11-50",31],["201-500",4],["501-1000",2],["51-200",1]],"by_city":[["Stockholm",36],["Halmstad",11],["Göteborg",8],["Helsingborg",8],["Jönköping",7],["Kalmar",7],["Västerås",6],["Höör",5],["Malmö",5],["Nyköping",5],["Bandhagen",4],["Drottningholm",4]],"hiring":{"companies":2,"new_30d":1,"by_headcount":[["501-1000",2]]},"tech":[["cloudflare",210],["facebook_pixel",152],["microsoft_365",135],["mailchimp",82],["google_workspace",78],["google_cloud_dns_google_domains",67],["klarna",59],["meta",45],["microsoft_teams",39],["klaviyo",34],["sendgrid",30]],"platforms":[["shopify",356],["woocommerce",323],["prestashop",22],["wix",21],["magento",10]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"hooks.se","name":"Hööks","country":"SE","city":"Borås","headcount":"501-1000","leaf":"equestrian_and_tack_shops","summary":"Hööks is a webshop that sells riding gear online to consumers."},{"domain":"granngarden.se","name":"Granngården","country":"SE","city":null,"headcount":"501-1000","leaf":"general_pet_webshops","summary":"Granngården is a webshop that sells garden, pet and farm products online, plus in-store sales, carrying its own assortment and third-party brands."}],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"88c5466531d5ceae","index_tier":2}