{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/se","license":"https://breaknorm.co/terms","vertical":"ecommerce","country":"SE","companies":23362,"companies_51plus":337,"by_subvertical":[["consumer_goods_webshops_mixed",12155],["apparel_fashion_webshops",4194],["health_beauty_and_food_webshops",3179],["trade_and_technical_equipment_webshops",2437],["food_production_wholesale_and_retail",1560],["pet_supplies_webshops",1184],["jewellery_watch_webshops",931],["vehicle_and_parts_retail",920],["flowers_plants_home_fragrance_webshops",564],["tobacco_vape_and_cannabis_retail",433],["visual_art_galleries_and_prints",321],["machinery_equipment_wholesale",313],["books_publishing_and_retail",286],["industrial_and_chemical_distribution",163],["print_signage_packaging_production",84],["pharmacies",66],["handmade_craft_makers",62],["plants_flowers_and_fresh_produce_trade",54],["ticket_and_subscription_resellers",47],["writers_and_independent_publishing",35],["medical_and_laboratory_supply",28],["general_and_specialty_stores",27],["digital_assets_and_stock_media",26],["music_and_radio",25],["vehicle_and_transport_equipment_manufacturing",24],["vehicle_repair_and_detailing",24],["textiles_clothing_and_bedding",18],["news_and_content_portals",16],["training_and_online_courses",15],["games_development_and_publishing",11]],"by_headcount":[["0-1",18534],["2-10",3445],["11-50",1046],["51-200",236],["201-500",56],["501-1000",24],["1001-5000",19],["10001+",1],["5001-10000",1]],"by_city":[["Stockholm",1240],["Malmö",386],["Göteborg",352],["Helsingborg",205],["Uppsala",162],["Borås",128],["Örebro",117],["Halmstad",112],["Solna",103],["Täby",97],["Västerås",97],["Södertälje",93]],"by_vertical":[["commerce_trade",21394],["automotive",923],["media_content",686],["manufacturing_industry",174],["health_care",106],["consumer_services_leisure",39],["agriculture_forestry",12],["hospitality_travel",12]],"platform_known":14781,"hiring":{"companies":70,"new_30d":41,"by_headcount":[["51-200",14],["11-50",13],["501-1000",11],["1001-5000",10],["201-500",10],["2-10",6],["0-1",5],["10001+",1]],"by_subvertical":[["consumer_goods_webshops_mixed",42],["apparel_fashion_webshops",16],["trade_and_technical_equipment_webshops",8],["food_production_wholesale_and_retail",5],["health_beauty_and_food_webshops",5],["jewellery_watch_webshops",4],["pharmacies",3],["flowers_plants_home_fragrance_webshops",2],["industrial_and_chemical_distribution",2],["pet_supplies_webshops",2],["print_signage_packaging_production",2],["ticket_and_subscription_resellers",2]]},"tech":[["cloudflare",4536],["microsoft_365",2567],["facebook_pixel",2553],["google_workspace",1755],["meta",882],["microsoft_teams",871],["google_cloud_dns_google_domains",832],["sendgrid",622],["microsoft_intune",465],["microsoft_entra_id",456]],"platforms":[["woocommerce",7537],["shopify",5958],["wix",382],["prestashop",309],["magento",280],["opencart",202],["squarespace",74],["webador",52]],"payments":[["klarna",1264],["paypal",175],["stripe",109]],"marketing":[["mailchimp",1648],["clarity",1131],["klaviyo",712],["zendesk",350],["brevo",343],["hotjar",310],["tawkto",266],["mailerlite",177],["pinterest",135],["matomo",115],["hubspot",99],["trustpilot",90]],"outbound_companies":3,"top_note":"The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.","top":[{"domain":"dyson.com","name":"Dyson","country":"SE","city":null,"headcount":"10001+","leaf":"consumer_electronics_appliance_webshops","summary":"Dyson is a webshop that sells its own assortment of consumer electronics and home appliances online."},{"domain":"elgiganten.se","name":"Elgiganten","country":"SE","city":null,"headcount":"1001-5000","leaf":"consumer_electronics_appliance_webshops","summary":"Elgiganten is an online retailer that sells electronics, appliances and home goods to private and business customers."},{"domain":"mathem.se","name":"Mathem","country":"SE","city":null,"headcount":"1001-5000","leaf":"online_grocery_webshops","summary":"Mathem is a webshop that delivers groceries online, offering price matching on popular items and bulk organic discounts for consumers."},{"domain":"kicks.se","name":"KICKS","country":"SE","city":"Rosersberg","headcount":"1001-5000","leaf":"beauty_and_personal_care_webshops","summary":"KICKS is a webshop that sells beauty and personal-care products online, offering makeup, skincare, perfume, hair care, men's grooming, dermatological skincare, ."},{"domain":"jula.se","name":"Jula","country":"SE","city":null,"headcount":"1001-5000","leaf":"general_merchandise_webshops","summary":"Jula is an online retail webshop that sells tools, machinery, building materials, clothing, garden and leisure products to private customers and companies."},{"domain":"ajprodukter.se","name":"AJ Produkter","country":"SE","city":"Halmstad","headcount":"1001-5000","leaf":"furniture_webshops","summary":"AJ Produkter is a webshop that sells office furniture, warehouse and workshop equipment, and school supplies."},{"domain":"bauhaus.se","name":"Bauhaus","country":"SE","city":"Järfälla","headcount":"1001-5000","leaf":"tools_and_hardware_webshops","summary":"Bauhaus is a webshop that sells home improvement, garden and DIY products online for consumers and companies."},{"domain":"xxl.se","name":"XXL","country":"SE","city":null,"headcount":"1001-5000","leaf":"clothing_fashion_webshops","summary":"XXL is a webshop that sells clothing, shoes, sports equipment and accessories to consumers."},{"domain":"hydroscand.se","name":"Hydroscand","country":"SE","city":"Visby","headcount":"501-1000","leaf":"pipes_valves_and_fittings_distribution","summary":"Hydroscand is an online industrial supplier that sells hoses, fittings and pneumatic parts for businesses across Sweden."},{"domain":"hifiklubben.se","name":"HiFi Klubben","country":"SE","city":"Göteborg","headcount":"501-1000","leaf":"consumer_electronics_appliance_webshops","summary":"HiFi Klubben is an online webshop that sells hi-fi and audio/video equipment for consumers."},{"domain":"hooks.se","name":"Hööks","country":"SE","city":"Borås","headcount":"501-1000","leaf":"equestrian_and_tack_shops","summary":"Hööks is a webshop that sells riding gear online to consumers."},{"domain":"granngarden.se","name":"Granngården","country":"SE","city":null,"headcount":"501-1000","leaf":"general_pet_webshops","summary":"Granngården is a webshop that sells garden, pet and farm products online, plus in-store sales, carrying its own assortment and third-party brands."},{"domain":"peakperformance.com","name":"Peak Performance","country":"SE","city":"Stockholm","headcount":"501-1000","leaf":"activewear_webshops","summary":"Peak Performance is an online apparel retailer that sells ski, hike and golf wear for women, men and juniors."},{"domain":"tretti.se","name":"Tretti","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"consumer_electronics_appliance_webshops","summary":"Tretti is an online appliance retailer that sells washing machines, dishwashers, induction cooktops, air conditioners, vacuum cleaners and coffee makers."},{"domain":"matsmart.se","name":"Matsmart","country":"SE","city":"Örebro","headcount":"201-500","leaf":"online_grocery_webshops","summary":"Matsmart is a webshop that sells groceries, household goods and other consumer products online."},{"domain":"sellpy.se","name":"Sellpy","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"secondhand_and_vintage_clothing","summary":"Sellpy is a webshop that buys and sells second-hand clothing for consumers."},{"domain":"sportshopen.com","name":"Sportshopen","country":"SE","city":"Grebbestad","headcount":"201-500","leaf":"sporting_goods_webshops","summary":"Sportshopen is a webshop that sells sportswear, footwear and sports equipment to consumers."},{"domain":"filippa-k.com","name":"Filippa K","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"clothing_fashion_webshops","summary":"Filippa K is an online clothing retailer that sells ready-to-wear apparel for women and men."},{"domain":"dormy.com","name":"Dormy","country":"SE","city":"Örebro","headcount":"201-500","leaf":"sporting_goods_webshops","summary":"Dormy is an online golf retailer that sells clubs, clothing, shoes, balls, bags, accessories and technology to golfers."},{"domain":"indiska.com","name":"Indiska","country":"SE","city":"Stockholm","headcount":"201-500","leaf":"clothing_fashion_webshops","summary":"Indiska is a webshop that sells clothing and home decor to consumers."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"65de1fef2c3a2dc9","index_tier":1}