{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/trade_and_technical_equipment_webshops/au","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"trade_and_technical_equipment_webshops","country":"AU","companies":4884,"by_leaf":[["other_trade_and_technical_equipment_webshops",743],["tools_and_hardware_webshops",432],["hvac_and_plumbing_webshops",351],["consumer_electronics_appliance_webshops",331],["security_and_av_equipment_webshops",274],["other_consumer_goods_webshops_mixed",246],["electrical_supplies_webshops",243],["cleaning_equipment_webshops",218],["kitchenware_household_goods_webshops",193],["commercial_kitchen_equipment_webshops",183],["power_tool_webshops",161],["ppe_and_workwear_webshops",159],["building_materials_webshops",155],["solar_equipment_webshops",150],["test_and_measurement_webshops",124],["sporting_goods_webshops",121],["bathroom_sanitaryware_webshops",114],["musical_instrument_webshops",105],["lighting_and_led_webshops",94],["office_supply_webshops",93]],"by_headcount":[["2-10",2631],["0-1",1822],["11-50",348],["51-200",65],["201-500",15],["501-1000",3]],"by_city":[["Dandenong",75],["Melbourne",63],["Petrie Terrace",31],["Perth",26],["Bayswater",24],["Seven Hills",21],["Alexandria",20],["Campbellfield",20],["Haymarket",18],["Norwest",18],["Carrum Downs",17],["Auburn",16]],"hiring":{"companies":5,"new_30d":2,"by_headcount":[["51-200",2],["11-50",1],["201-500",1],["501-1000",1]]},"tech":[["cloudflare",1078],["microsoft_365",1023],["google_workspace",672],["mailchimp",453],["microsoft_teams",426],["facebook_pixel",412],["microsoft_entra_id",308],["microsoft_intune",304],["paypal",203],["sendgrid",176],["klaviyo",156]],"platforms":[["shopify",1910],["woocommerce",1595],["wix",177],["bigcommerce",101],["opencart",91],["magento",76],["squarespace",74]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[{"domain":"miele.com.au","name":"Miele Australia","country":"AU","city":"Haymarket","headcount":"501-1000","leaf":"consumer_electronics_appliance_webshops","summary":"Miele Australia is a webshop that sells Miele kitchen and laundry appliances to consumers across Australia."}],"as_of":"2026-11-04","updated_at":"2026-11-03","hash":"727d4ba220897548","index_tier":2}