{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/trade_and_technical_equipment_webshops/bg","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"trade_and_technical_equipment_webshops","country":"BG","companies":2106,"by_leaf":[["hvac_and_plumbing_webshops",487],["tools_and_hardware_webshops",257],["other_trade_and_technical_equipment_webshops",196],["power_tool_webshops",154],["consumer_electronics_appliance_webshops",136],["electrical_supplies_webshops",120],["security_and_av_equipment_webshops",111],["building_materials_webshops",81],["kitchenware_household_goods_webshops",69],["cleaning_equipment_webshops",65],["bathroom_sanitaryware_webshops",58],["commercial_kitchen_equipment_webshops",58],["lighting_and_led_webshops",58],["solar_equipment_webshops",51],["garden_machinery_webshops",46],["test_and_measurement_webshops",46],["office_supply_webshops",45],["garden_plant_webshops",37],["general_merchandise_webshops",36],["electronic_components_webshops",35]],"by_headcount":[["2-10",900],["11-50",780],["0-1",376],["51-200",41],["201-500",5],["1001-5000",2],["501-1000",2]],"by_city":[["Sofia",57],["София / Sofija",39],["Пловдив / Plovdiv",34],["Варна / Varna",29],["Varna",25],["Бургас / Burgas",20],["Стара Загора / Stara Zagora",18],["Хасково / Khaskovo",18],["Bintulu",13],["Plovdiv",12],["Русе / Ruse",12],["Петрич / Petrich",10]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["facebook_pixel",472],["cloudflare",393],["google_workspace",118],["meta",75],["tawkto",69],["mxroute",67],["mailchimp",66],["microsoft_365",50],["brevo",42]],"platforms":[["woocommerce",754],["opencart",425],["prestashop",67],["shopify",59],["magento",18]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"217690d46dceabd9","index_tier":2}