{"source":"Breaknorm","page":"https://breaknorm.co/market/ecommerce/trade_and_technical_equipment_webshops/ee","license":"https://breaknorm.co/terms","vertical":"ecommerce","subvertical":"trade_and_technical_equipment_webshops","country":"EE","companies":998,"by_leaf":[["hvac_and_plumbing_webshops",179],["other_trade_and_technical_equipment_webshops",113],["tools_and_hardware_webshops",100],["building_materials_webshops",60],["power_tool_webshops",52],["consumer_electronics_appliance_webshops",50],["cleaning_equipment_webshops",48],["electrical_supplies_webshops",46],["commercial_kitchen_equipment_webshops",42],["security_and_av_equipment_webshops",39],["garden_machinery_webshops",36],["lighting_and_led_webshops",36],["garden_outdoor_furniture_webshops",27],["garden_plant_webshops",24],["office_supply_webshops",23],["test_and_measurement_webshops",23],["kitchenware_household_goods_webshops",21],["general_merchandise_webshops",18],["ppe_and_workwear_webshops",18],["bathroom_sanitaryware_webshops",17]],"by_headcount":[["0-1",567],["2-10",328],["11-50",90],["51-200",9],["201-500",4]],"by_city":[["Lasnamäe",77],["Kesklinna",60],["Haabersti",59],["Tartu",37],["Mustamäe",35],["Peetri",35],["Nõmme",27],["Põhja-Tallinna",25],["Kristiine",24],["Pärnu",21],["Tõrvandi",11],["Jõhvi",9]],"hiring":{"companies":0,"new_30d":0,"by_headcount":[]},"tech":[["facebook_pixel",166],["cloudflare",140],["veebimajutus",121],["microsoft_365",100],["google_workspace",76],["smaily",64],["mailchimp",52],["radicenter",35]],"platforms":[["woocommerce",517],["shopify",51],["opencart",39],["prestashop",35],["magento",29]],"top_note":"The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.","top":[],"as_of":"2026-11-04","updated_at":"2026-11-01","hash":"c88c16c77cc58964","index_tier":2}