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Company · Pet food webshops

AlphaPet

As of 3 November 2026, AlphaPet has 9 open roles (7 new in 30 days), its finance & accounting team is hiring most, and its postings name Meta Pixel, Odoo and Microsoft Excel as the tools the team works in.

As of 3 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

München, Germany201-500 employees50M-250M revenue, est.B2B, B2C, D2Calpha.pet ↗LinkedIn ↗
Headquarters
München, Bayern, Germany
Employees
201-500 employees (linkedin)
Sells to
end consumers, b2b partners, pet owners
Certifications on site
Site languages
DE, EN
Career system
Join
9open roles · 7 new in 30 days
10tools named in postings
Belgium, Germanyhiring locations
0change signals read in postings
02What they do, whom they sell to, who else does it

AlphaPet in one screen

Read from alpha.pet: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What AlphaPet does

AlphaPet is a service company that operates a digital brand platform for premium pet food in Europe, offering its own portfolio of premium pet food brands to both end consumers and B2B partners. Its offerings include a brand portfolio of twelve premium brands, multichannel sales with roughly 50% D2C and 50% B2B, and its own D2C platforms. The company also engages in brand acquisition and development through a buy-and-build strategy.

own premium pet food brandsbrand portfoliod2c platforms
Whom it sells to

Named on the site: end consumers, b2b partners, pet owners.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 570 scored.

Partner in Pet FoodHungary · 1001-5000 employeesPetlineGreece · 51-200 employeesSUPREMEBrazil · 51-200 employeesEffeffe PetTürkiye · 51-200 employeesPethealth Inc.United States · 201-500 employeesArcaplanetItaly · 1001-5000 employees
03Tech stack, with the evidence

What AlphaPet says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

Meta PixelMarketing & communications · high confidence · 2 postings
Saubere Daten von Pixel bis CAPI und verlässliche Reportings sind dabei deine Basis.
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
OdooFinance & accounting · high confidence · 2 postings
• You own all of CPRO / CERAL's end-to-end accounting in Odoo: invoices, accounts payable and receivable, daily bank and payment-provider reconciliations, intercompany positions, payments, dunning, fixed assets and accruals under Belgian GA
Senior Accountant (m/w/d) · first seen 2026-10-12
Microsoft ExcelFinance & accounting · medium confidence · 4 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-12
Google SheetsMarketing & communications · medium confidence · 2 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
Meta AdsMarketing & communications · medium confidence · 2 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
AsanaMarketing & communications · low confidence · 2 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
ConfluenceMarketing & communications · low confidence · 2 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
Google AnalyticsMarketing & communications · low confidence · 2 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
LookerMarketing & communications · low confidence · 2 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
SlackMarketing & communications · low confidence · 2 postings
• Sicherer Umgang mit Meta Ads Manager, Business Manager und Excel/Google Sheets, dazu erste Erfahrung mit Looker, Klar, GA4, Asana, Confluence und Slack
Performance Marketing Manager – Paid Social (m/w/d) · first seen 2026-10-26
04Hiring

9 open roles, 8 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring finance & accounting in Germany →

05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at AlphaPet, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add AlphaPet to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like AlphaPet

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 570 scored.

Partner in Pet FoodPet food manufacturing · Hungary1001-5000 employees
PetlineGeneral pet webshops · Greece51-200 employees
SUPREMEPet food manufacturing · Brazil51-200 employees
Effeffe PetPet food manufacturing · Türkiye51-200 employees
Pethealth Inc.Pet care apps · United States201-500 employees
ArcaplanetPet food webshops · Italy1001-5000 employees
07Profile

From the company's own website

Legal nameAlphaPet
IndustryCommerce & trade · Pet food webshops
Offeringsown premium pet food brands · brand portfolio · d2c platforms
Target customersend consumers · b2b partners · pet owners
Geographic scopeinternational · also Austria
Reviews found
Public contact points1 role addresses · 1 phone numbers
Pages readhome
Datescrawled 2026-10-29 · profiled 2026-10-31 · hiring built 2026-11-02
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

AlphaPet (München, Germany, 201-500 employees) has 9 open roles, 7 new in 30 days, and names 10 tools in its postings. (Breaknorm, 3 November 2026, https://breaknorm.co/company/alpha.pet)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from alpha.pet: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Join career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

AlphaPet: questions

Does AlphaPet use Meta Pixel?

Yes, by the company's own words: 2 postings name it, first seen 2026-10-26, in the marketing & communications team.

Is AlphaPet hiring?

9 open roles as of 3 November 2026, 7 opened in the last 30 days and 0 closed. The largest team hiring is finance & accounting.

Where does this profile come from?

From alpha.pet itself: we crawled it on 2026-10-29, built the profile on 2026-10-31, and read its career site (Join) hourly since. Headcount is from LinkedIn.

Who should I write to at AlphaPet?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 1 public role addresses from the site are there too.

Companies and people

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