Active Directory VS AWS IAM
As of 30 October 2026, AWS IAM is named by 243 companies and Active Directory by 5,917; Active Directory skews to companies under 200 people (35% vs 37%), AWS IAM to companies over 1,000 (38% vs 35%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Active Directory's script and mail records show on hundreds of thousands of small sites, AWS IAM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Active Directory: 2–200 employees
- 35%
- AWS IAM: 2–200 employees
- 37%
- Active Directory: 1,000+ employees
- 35%
- AWS IAM: 1,000+ employees
- 38%
- Postings per company, 90 days
- 2.8 · 2.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Active Directory | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 36 | 1% | – | – | outside top 12 |
| 2-10 employees | 262 | 4% | 14 | 6% | even |
| 11-50 employees | 693 | 12% | 28 | 12% | even |
| 51-200 employees | 1,103 | 19% | 47 | 19% | even |
| 201-500 employees | 1,002 | 17% | 33 | 14% | Active Directory |
| 501-1000 employees | 754 | 13% | 28 | 12% | even |
| 1001-5000 employees | 1,124 | 19% | 48 | 20% | even |
| 5001-10000 employees | 307 | 5% | 14 | 6% | even |
| 10,001+ employees | 636 | 11% | 31 | 13% | AWS IAM |
| Segment | Active Directory | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,896 | 32% | 129 | 53% | AWS IAM |
| Business & finance services | 1,089 | 18% | 56 | 23% | AWS IAM |
| Manufacturing & industry | 945 | 16% | 25 | 10% | Active Directory |
| Health care | 341 | 6% | 3 | 1% | Active Directory |
| Commerce & trade | 266 | 4% | 1 | 0% | Active Directory |
| Utilities & infrastructure | 234 | 4% | 9 | 4% | even |
| Public, community & associations | 232 | 4% | 5 | 2% | even |
| Property & construction | 232 | 4% | 1 | 0% | Active Directory |
| Consumer services & leisure | 196 | 3% | 5 | 2% | even |
| Transport, logistics & rental | 151 | 3% | 1 | 0% | Active Directory |
| Automotive | 128 | 2% | – | – | outside top 12 |
| Media & content | 125 | 2% | 7 | 3% | even |
| Hospitality & travel | – | – | 1 | 0% | outside top 12 |
| Segment | Active Directory | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| United States | 3,282 | 55% | 186 | 77% | AWS IAM |
| Germany | 739 | 12% | 6 | 2% | Active Directory |
| United Kingdom | 348 | 6% | 13 | 5% | even |
| France | 220 | 4% | 3 | 1% | Active Directory |
| Canada | 194 | 3% | 7 | 3% | even |
| Australia | 93 | 2% | 1 | 0% | even |
| Netherlands | 82 | 1% | – | – | outside top 12 |
| Switzerland | 78 | 1% | 1 | 0% | even |
| Austria | 76 | 1% | 1 | 0% | even |
| India | 71 | 1% | 6 | 2% | even |
| Italy | 66 | 1% | – | – | outside top 12 |
| Poland | 62 | 1% | – | – | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| Ireland | – | – | 2 | 1% | outside top 12 |
| Spain | – | – | 1 | 0% | outside top 12 |
| Segment | Active Directory | share | AWS IAM | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 16,418 | 70% | 403 | 51% | Active Directory |
| Software engineering | 985 | 4% | 182 | 23% | AWS IAM |
| Engineering (non-software) | 937 | 4% | 5 | 1% | Active Directory |
| Customer service & success | 684 | 3% | 3 | 0% | Active Directory |
| Sales | 288 | 1% | 8 | 1% | even |
| Product, program & project management | 263 | 1% | 11 | 1% | even |
| Skilled trades and field service | 158 | 1% | – | – | outside top 12 |
| Data & AI | 142 | 1% | 64 | 8% | AWS IAM |
| General management & consulting | 64 | 0% | – | – | outside top 12 |
| Administration & office | 60 | 0% | 2 | 0% | even |
| Arts media and entertainment | 40 | 0% | – | – | outside top 12 |
| Finance & accounting | 38 | 0% | – | – | outside top 12 |
| Business development & strategy | – | – | 1 | 0% | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Active Directory →
Companies using AWS IAM →
Identity ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
AWS IAM is named by 243 companies in job postings and Active Directory by 5,917; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/active-directory-vs-aws-iam)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Active Directory vs AWS IAM: questions
Which is more used, Active Directory or AWS IAM?
By companies naming it in their own job postings, Active Directory (5,917) over AWS IAM (243). By website-and-DNS footprint, AWS IAM (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Active Directory?
35% of Active Directory companies have 2 to 200 employees, against 37% for AWS IAM. 35% of Active Directory companies have over 1,000 employees, against 38% for AWS IAM.
Do companies run both?
0 companies name both in their postings, usually Active Directory in marketing and AWS IAM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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