Adobe Experience Manager VS Sitecore
As of 30 October 2026, Sitecore is named by 184 companies and Adobe Experience Manager by 395; Adobe Experience Manager skews to companies under 200 people (26% vs 32%), Sitecore to companies over 1,000 (46% vs 54%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adobe Experience Manager's script and mail records show on hundreds of thousands of small sites, Sitecore rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adobe Experience Manager: 2–200 employees
- 26%
- Sitecore: 2–200 employees
- 32%
- Adobe Experience Manager: 1,000+ employees
- 54%
- Sitecore: 1,000+ employees
- 46%
- Postings per company, 90 days
- 5.6 · 2.5
- Website or DNS footprint
- 503 · 321
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adobe Experience Manager | share | Sitecore | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 1% | – | – | outside top 12 |
| 2-10 employees | 20 | 5% | 12 | 7% | even |
| 11-50 employees | 32 | 8% | 22 | 12% | Sitecore |
| 51-200 employees | 49 | 12% | 24 | 13% | even |
| 201-500 employees | 44 | 11% | 24 | 13% | even |
| 501-1000 employees | 32 | 8% | 18 | 10% | even |
| 1001-5000 employees | 71 | 18% | 40 | 22% | Sitecore |
| 5001-10000 employees | 36 | 9% | 12 | 7% | Adobe Experience Manager |
| 10,001+ employees | 106 | 27% | 32 | 17% | Adobe Experience Manager |
| Segment | Adobe Experience Manager | share | Sitecore | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 131 | 33% | 63 | 34% | even |
| Business & finance services | 106 | 27% | 50 | 27% | even |
| Manufacturing & industry | 59 | 15% | 17 | 9% | Adobe Experience Manager |
| Media & content | 15 | 4% | 3 | 2% | Adobe Experience Manager |
| Public, community & associations | 14 | 4% | 16 | 9% | Sitecore |
| Consumer services & leisure | 13 | 3% | 8 | 4% | even |
| Commerce & trade | 12 | 3% | 5 | 3% | even |
| Health care | 10 | 3% | 9 | 5% | Sitecore |
| Hospitality & travel | 10 | 3% | 4 | 2% | even |
| Automotive | 9 | 2% | – | – | outside top 12 |
| Utilities & infrastructure | 9 | 2% | 1 | 1% | even |
| Property & construction | 6 | 2% | 6 | 3% | even |
| Transport, logistics & rental | – | – | 2 | 1% | outside top 12 |
| Segment | Adobe Experience Manager | share | Sitecore | share | Leans |
|---|---|---|---|---|---|
| United States | 251 | 64% | 113 | 61% | Adobe Experience Manager |
| United Kingdom | 34 | 9% | 17 | 9% | even |
| Germany | 18 | 5% | 6 | 3% | even |
| Australia | 16 | 4% | 4 | 2% | even |
| Canada | 15 | 4% | 2 | 1% | Adobe Experience Manager |
| India | 9 | 2% | 5 | 3% | even |
| Italy | 9 | 2% | – | – | outside top 12 |
| Switzerland | 5 | 1% | 2 | 1% | even |
| France | 5 | 1% | 2 | 1% | even |
| Poland | 5 | 1% | – | – | outside top 12 |
| Singapore | 4 | 1% | – | – | outside top 12 |
| Austria | 3 | 1% | – | – | outside top 12 |
| Netherlands | – | – | 5 | 3% | outside top 12 |
| Denmark | – | – | 4 | 2% | outside top 12 |
| Belgium | – | – | 3 | 2% | outside top 12 |
| Sweden | – | – | 3 | 2% | outside top 12 |
| Segment | Adobe Experience Manager | share | Sitecore | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 969 | 33% | 322 | 41% | Sitecore |
| IT operations & business systems | 334 | 11% | 74 | 9% | even |
| Marketing & communications | 330 | 11% | 119 | 15% | Sitecore |
| Product, program & project management | 197 | 7% | 61 | 8% | even |
| Data & AI | 109 | 4% | 7 | 1% | Adobe Experience Manager |
| Sales | 90 | 3% | 20 | 3% | even |
| Design & UX | 63 | 2% | 11 | 1% | even |
| Arts media and entertainment | 62 | 2% | 6 | 1% | even |
| Business development & strategy | 37 | 1% | 9 | 1% | even |
| Customer service & success | 35 | 1% | 2 | 0% | even |
| Legal, compliance & risk | 34 | 1% | – | – | outside top 12 |
| General management & consulting | 19 | 1% | 5 | 1% | even |
| Engineering (non-software) | – | – | 6 | 1% | outside top 12 |
The companies behind each column
Companies using Adobe Experience Manager →
Companies using Sitecore →
web cms dxp ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Sitecore is named by 184 companies in job postings and Adobe Experience Manager by 395; 71 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/adobe-experience-manager-vs-sitecore)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adobe Experience Manager vs Sitecore: questions
Which is more used, Adobe Experience Manager or Sitecore?
By companies naming it in their own job postings, Adobe Experience Manager (395) over Sitecore (184). By website-and-DNS footprint, Adobe Experience Manager (503 vs 321), because its scripts and mail records sit on many small company sites.
Who chooses Adobe Experience Manager?
26% of Adobe Experience Manager companies have 2 to 200 employees, against 32% for Sitecore. 54% of Adobe Experience Manager companies have over 1,000 employees, against 46% for Sitecore.
Do companies run both?
71 companies name both in their postings, usually Adobe Experience Manager in marketing and Sitecore in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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