Adobe Firefly VS Runway
As of 4 November 2026, Runway is named by 461 companies and Adobe Firefly by 454; Adobe Firefly skews to companies under 200 people (50% vs 59%), Runway to companies over 1,000 (13% vs 24%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adobe Firefly's script and mail records show on hundreds of thousands of small sites, Runway rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adobe Firefly: 2–200 employees
- 50%
- Runway: 2–200 employees
- 59%
- Adobe Firefly: 1,000+ employees
- 24%
- Runway: 1,000+ employees
- 13%
- Postings per company, 90 days
- 3.0 · 1.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adobe Firefly | share | Runway | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 19 | 4% | 39 | 8% | Runway |
| 2-10 employees | 37 | 8% | 70 | 15% | Runway |
| 11-50 employees | 84 | 19% | 105 | 23% | Runway |
| 51-200 employees | 108 | 24% | 96 | 21% | Adobe Firefly |
| 201-500 employees | 63 | 14% | 60 | 13% | even |
| 501-1000 employees | 33 | 7% | 32 | 7% | even |
| 1001-5000 employees | 57 | 13% | 36 | 8% | Adobe Firefly |
| 5001-10000 employees | 14 | 3% | 7 | 2% | even |
| 10,001+ employees | 39 | 9% | 16 | 3% | Adobe Firefly |
| Segment | Adobe Firefly | share | Runway | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 142 | 31% | 157 | 34% | Runway |
| Technology & software | 101 | 22% | 141 | 31% | Runway |
| Manufacturing & industry | 54 | 12% | 23 | 5% | Adobe Firefly |
| Commerce & trade | 48 | 11% | 30 | 7% | Adobe Firefly |
| Media & content | 32 | 7% | 53 | 11% | Runway |
| Consumer services & leisure | 23 | 5% | 19 | 4% | even |
| Public, community & associations | 12 | 3% | 13 | 3% | even |
| Hospitality & travel | 11 | 2% | – | – | outside top 12 |
| Health care | 10 | 2% | 4 | 1% | even |
| Property & construction | 10 | 2% | 5 | 1% | even |
| Automotive | 5 | 1% | 5 | 1% | even |
| Utilities & infrastructure | 4 | 1% | 4 | 1% | even |
| Transport, logistics & rental | – | – | 4 | 1% | outside top 12 |
| Segment | Adobe Firefly | share | Runway | share | Leans |
|---|---|---|---|---|---|
| United States | 232 | 51% | 242 | 52% | even |
| Germany | 42 | 9% | 38 | 8% | even |
| United Kingdom | 32 | 7% | 32 | 7% | even |
| India | 18 | 4% | 26 | 6% | even |
| France | 16 | 4% | 14 | 3% | even |
| Canada | 13 | 3% | 7 | 2% | even |
| Australia | 8 | 2% | 4 | 1% | even |
| Poland | 8 | 2% | 6 | 1% | even |
| Austria | 7 | 2% | – | – | outside top 12 |
| Singapore | 6 | 1% | – | – | outside top 12 |
| Spain | 4 | 1% | 4 | 1% | even |
| Netherlands | 4 | 1% | 9 | 2% | even |
| Italy | – | – | 6 | 1% | outside top 12 |
| United Arab Emirates | – | – | 5 | 1% | outside top 12 |
| Segment | Adobe Firefly | share | Runway | share | Leans |
|---|---|---|---|---|---|
| Design & UX | 610 | 39% | 407 | 41% | Runway |
| Software engineering | 124 | 8% | 12 | 1% | Adobe Firefly |
| Marketing & communications | 115 | 7% | 128 | 13% | Runway |
| IT operations & business systems | 81 | 5% | 2 | 0% | Adobe Firefly |
| Data & AI | 79 | 5% | 30 | 3% | Adobe Firefly |
| Arts media and entertainment | 72 | 5% | 262 | 27% | Runway |
| Sales | 59 | 4% | 3 | 0% | Adobe Firefly |
| Product, program & project management | 50 | 3% | 9 | 1% | Adobe Firefly |
| Business development & strategy | 35 | 2% | 1 | 0% | Adobe Firefly |
| Legal, compliance & risk | 34 | 2% | – | – | outside top 12 |
| Customer service & success | 29 | 2% | 1 | 0% | even |
| Human resources | 15 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 14 | 1% | 2 | 0% | even |
| Finance & accounting | 11 | 1% | 11 | 1% | even |
| General management & consulting | 6 | 0% | 3 | 0% | even |
| Administration & office | 5 | 0% | – | – | outside top 12 |
| Education & training | 5 | 0% | 6 | 1% | even |
| Facilities cleaning and security | 5 | 0% | – | – | outside top 12 |
| Unclassified | 4 | 0% | 5 | 1% | even |
| Healthcare clinical | 3 | 0% | 1 | 0% | even |
| Quality, safety & environment | 3 | 0% | – | – | outside top 12 |
| Research and science | 3 | 0% | – | – | outside top 12 |
| Construction and civil | 2 | 0% | – | – | outside top 12 |
| Hospitality and food service | 2 | 0% | 1 | 0% | even |
| Procurement and purchasing | 2 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Manufacturing and production | – | – | 2 | 0% | outside top 12 |
| Personal care and wellness | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Adobe Firefly →
Companies using Runway →
generative media voice ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Runway is named by 461 companies in job postings and Adobe Firefly by 454; 181 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adobe-firefly-vs-runway-ml)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adobe Firefly vs Runway: questions
Which is more used, Adobe Firefly or Runway?
By companies naming it in their own job postings, Runway (461) over Adobe Firefly (454). By website-and-DNS footprint, Runway (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Adobe Firefly?
50% of Adobe Firefly companies have 2 to 200 employees, against 59% for Runway. 24% of Adobe Firefly companies have over 1,000 employees, against 13% for Runway.
Do companies run both?
181 companies name both in their postings, usually Adobe Firefly in marketing and Runway in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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