Adobe XD VS Balsamiq
As of 30 October 2026, Balsamiq is named by 119 companies and Adobe XD by 1,117; Adobe XD skews to companies under 200 people (75% vs 52%), Balsamiq to companies over 1,000 (17% vs 11%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adobe XD's script and mail records show on hundreds of thousands of small sites, Balsamiq rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adobe XD: 2–200 employees
- 75%
- Balsamiq: 2–200 employees
- 52%
- Adobe XD: 1,000+ employees
- 11%
- Balsamiq: 1,000+ employees
- 17%
- Postings per company, 90 days
- 1.8 · 1.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adobe XD | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 10 | 1% | – | – | outside top 12 |
| 2-10 employees | 179 | 16% | 6 | 5% | Adobe XD |
| 11-50 employees | 471 | 42% | 25 | 21% | Adobe XD |
| 51-200 employees | 193 | 17% | 31 | 26% | Balsamiq |
| 201-500 employees | 91 | 8% | 22 | 18% | Balsamiq |
| 501-1000 employees | 46 | 4% | 15 | 13% | Balsamiq |
| 1001-5000 employees | 68 | 6% | 13 | 11% | Balsamiq |
| 5001-10000 employees | 15 | 1% | 3 | 3% | even |
| 10,001+ employees | 44 | 4% | 4 | 3% | even |
| Segment | Adobe XD | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 547 | 49% | 77 | 65% | Balsamiq |
| Business & finance services | 317 | 28% | 26 | 22% | Adobe XD |
| Media & content | 58 | 5% | 2 | 2% | Adobe XD |
| Consumer services & leisure | 57 | 5% | 2 | 2% | Adobe XD |
| Manufacturing & industry | 41 | 4% | 4 | 3% | even |
| Commerce & trade | 28 | 3% | 3 | 3% | even |
| Property & construction | 23 | 2% | 1 | 1% | even |
| Public, community & associations | 19 | 2% | 2 | 2% | even |
| Hospitality & travel | 9 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 7 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 5 | 0% | 2 | 2% | even |
| Automotive | 4 | 0% | – | – | outside top 12 |
| Segment | Adobe XD | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| United States | 509 | 46% | 68 | 57% | Balsamiq |
| India | 154 | 14% | 7 | 6% | Adobe XD |
| Germany | 61 | 5% | – | – | outside top 12 |
| United Kingdom | 60 | 5% | 4 | 3% | Adobe XD |
| Canada | 38 | 3% | 8 | 7% | Balsamiq |
| France | 30 | 3% | 2 | 2% | even |
| Poland | 22 | 2% | – | – | outside top 12 |
| Australia | 21 | 2% | – | – | outside top 12 |
| United Arab Emirates | 18 | 2% | 2 | 2% | even |
| Netherlands | 18 | 2% | – | – | outside top 12 |
| Spain | 16 | 1% | 2 | 2% | even |
| Italy | 16 | 1% | – | – | outside top 12 |
| Belgium | – | – | 3 | 3% | outside top 12 |
| Singapore | – | – | 3 | 3% | outside top 12 |
| VN | – | – | 3 | 3% | outside top 12 |
| Brazil | – | – | 2 | 2% | outside top 12 |
| Switzerland | – | – | 2 | 2% | outside top 12 |
| Segment | Adobe XD | share | Balsamiq | share | Leans |
|---|---|---|---|---|---|
| Design & UX | 1,568 | 52% | 79 | 24% | Adobe XD |
| Software engineering | 632 | 21% | 88 | 27% | Balsamiq |
| Marketing & communications | 108 | 4% | 3 | 1% | Adobe XD |
| Product, program & project management | 94 | 3% | 37 | 11% | Balsamiq |
| Sales | 66 | 2% | 1 | 0% | even |
| Human resources | 62 | 2% | – | – | outside top 12 |
| Finance & accounting | 61 | 2% | – | – | outside top 12 |
| Unclassified | 53 | 2% | – | – | outside top 12 |
| IT operations & business systems | 45 | 1% | 80 | 24% | Balsamiq |
| Logistics warehouse and transport | 17 | 1% | – | – | outside top 12 |
| Business development & strategy | 14 | 0% | – | – | outside top 12 |
| Data & AI | 12 | 0% | 7 | 2% | even |
| General management & consulting | – | – | 4 | 1% | outside top 12 |
| Engineering (non-software) | – | – | 3 | 1% | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Adobe XD →
Companies using Balsamiq →
Design ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Balsamiq is named by 119 companies in job postings and Adobe XD by 1,117; 31 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/adobe-xd-vs-balsamiq)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adobe XD vs Balsamiq: questions
Which is more used, Adobe XD or Balsamiq?
By companies naming it in their own job postings, Adobe XD (1,117) over Balsamiq (119). By website-and-DNS footprint, Balsamiq (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Adobe XD?
75% of Adobe XD companies have 2 to 200 employees, against 52% for Balsamiq. 11% of Adobe XD companies have over 1,000 employees, against 17% for Balsamiq.
Do companies run both?
31 companies name both in their postings, usually Adobe XD in marketing and Balsamiq in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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