ADP Workforce Now VS Gusto
As of 30 October 2026, Gusto is named by 120 companies and ADP Workforce Now by 400; ADP Workforce Now skews to companies under 200 people (25% vs 77%), Gusto to companies over 1,000 (3% vs 28%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ADP Workforce Now's script and mail records show on hundreds of thousands of small sites, Gusto rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ADP Workforce Now: 2–200 employees
- 25%
- Gusto: 2–200 employees
- 77%
- ADP Workforce Now: 1,000+ employees
- 28%
- Gusto: 1,000+ employees
- 3%
- Postings per company, 90 days
- 1.6 · 1.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ADP Workforce Now | share | Gusto | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 5 | 4% | Gusto |
| 2-10 employees | 15 | 4% | 36 | 30% | Gusto |
| 11-50 employees | 19 | 5% | 35 | 29% | Gusto |
| 51-200 employees | 67 | 17% | 21 | 18% | even |
| 201-500 employees | 111 | 28% | 12 | 10% | ADP Workforce Now |
| 501-1000 employees | 74 | 19% | 8 | 7% | ADP Workforce Now |
| 1001-5000 employees | 76 | 19% | 3 | 3% | ADP Workforce Now |
| 5001-10000 employees | 12 | 3% | – | – | outside top 12 |
| 10,001+ employees | 24 | 6% | – | – | outside top 12 |
| Segment | ADP Workforce Now | share | Gusto | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 83 | 21% | 9 | 8% | ADP Workforce Now |
| Business & finance services | 69 | 17% | 42 | 35% | Gusto |
| Health care | 43 | 11% | 3 | 3% | ADP Workforce Now |
| Public, community & associations | 42 | 11% | 8 | 7% | ADP Workforce Now |
| Technology & software | 34 | 9% | 36 | 30% | Gusto |
| Commerce & trade | 32 | 8% | 2 | 2% | ADP Workforce Now |
| Property & construction | 26 | 7% | 6 | 5% | even |
| Consumer services & leisure | 21 | 5% | 3 | 3% | ADP Workforce Now |
| Utilities & infrastructure | 15 | 4% | – | – | outside top 12 |
| Hospitality & travel | 11 | 3% | 2 | 2% | even |
| Transport, logistics & rental | 11 | 3% | 2 | 2% | even |
| Automotive | 7 | 2% | – | – | outside top 12 |
| Media & content | – | – | 5 | 4% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Segment | ADP Workforce Now | share | Gusto | share | Leans |
|---|---|---|---|---|---|
| United States | 345 | 86% | 106 | 88% | Gusto |
| Canada | 24 | 6% | – | – | outside top 12 |
| United Kingdom | 8 | 2% | 6 | 5% | Gusto |
| Germany | 5 | 1% | 1 | 1% | even |
| France | 5 | 1% | 1 | 1% | even |
| MA | 2 | 1% | – | – | outside top 12 |
| United Arab Emirates | 1 | 0% | 1 | 1% | even |
| AF | 1 | 0% | – | – | outside top 12 |
| Australia | 1 | 0% | 2 | 2% | even |
| Czechia | 1 | 0% | – | – | outside top 12 |
| Denmark | 1 | 0% | – | – | outside top 12 |
| Finland | 1 | 0% | – | – | outside top 12 |
| BD | – | – | 1 | 1% | outside top 12 |
| Brazil | – | – | 1 | 1% | outside top 12 |
| South Africa | – | – | 1 | 1% | outside top 12 |
| Segment | ADP Workforce Now | share | Gusto | share | Leans |
|---|---|---|---|---|---|
| Human resources | 350 | 47% | 51 | 18% | ADP Workforce Now |
| Finance & accounting | 295 | 39% | 171 | 61% | Gusto |
| General management & consulting | 15 | 2% | 5 | 2% | even |
| Hospitality and food service | 11 | 1% | 1 | 0% | even |
| IT operations & business systems | 6 | 1% | – | – | outside top 12 |
| Personal care and wellness | 6 | 1% | – | – | outside top 12 |
| Product, program & project management | 6 | 1% | 4 | 1% | even |
| Manufacturing and production | 5 | 1% | – | – | outside top 12 |
| Administration & office | 4 | 1% | 6 | 2% | even |
| Healthcare support and caregiving | 4 | 1% | – | – | outside top 12 |
| Healthcare clinical | 3 | 0% | – | – | outside top 12 |
| Customer service & success | 2 | 0% | 4 | 1% | even |
| Sales | – | – | 10 | 4% | outside top 12 |
| Software engineering | – | – | 6 | 2% | outside top 12 |
| Marketing & communications | – | – | 3 | 1% | outside top 12 |
| Design & UX | – | – | 1 | 0% | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using ADP Workforce Now →
Companies using Gusto →
payroll eor ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Gusto is named by 120 companies in job postings and ADP Workforce Now by 400; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/adp-workforce-now-vs-gusto)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ADP Workforce Now vs Gusto: questions
Which is more used, ADP Workforce Now or Gusto?
By companies naming it in their own job postings, ADP Workforce Now (400) over Gusto (120). By website-and-DNS footprint, Gusto (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses ADP Workforce Now?
25% of ADP Workforce Now companies have 2 to 200 employees, against 77% for Gusto. 28% of ADP Workforce Now companies have over 1,000 employees, against 3% for Gusto.
Do companies run both?
0 companies name both in their postings, usually ADP Workforce Now in marketing and Gusto in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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