Airbnb VS Apple App Store
As of 30 October 2026, Apple App Store is named by 513 companies and Airbnb by 113; Airbnb skews to companies under 200 people (71% vs 62%), Apple App Store to companies over 1,000 (18% vs 8%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Airbnb's script and mail records show on hundreds of thousands of small sites, Apple App Store rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Airbnb: 2–200 employees
- 71%
- Apple App Store: 2–200 employees
- 62%
- Airbnb: 1,000+ employees
- 8%
- Apple App Store: 1,000+ employees
- 18%
- Postings per company, 90 days
- 4.4 · 3.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Airbnb | share | Apple App Store | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 6 | 5% | 9 | 2% | Airbnb |
| 2-10 employees | 23 | 20% | 59 | 12% | Airbnb |
| 11-50 employees | 34 | 30% | 148 | 29% | even |
| 51-200 employees | 23 | 20% | 113 | 22% | even |
| 201-500 employees | 12 | 11% | 58 | 11% | even |
| 501-1000 employees | 6 | 5% | 35 | 7% | even |
| 1001-5000 employees | 4 | 4% | 46 | 9% | Apple App Store |
| 10,001+ employees | 5 | 4% | 31 | 6% | even |
| 5001-10000 employees | – | – | 14 | 3% | outside top 12 |
| Segment | Airbnb | share | Apple App Store | share | Leans |
|---|---|---|---|---|---|
| Hospitality & travel | 24 | 21% | – | – | outside top 12 |
| Property & construction | 23 | 20% | 4 | 1% | Airbnb |
| Technology & software | 23 | 20% | 296 | 58% | Apple App Store |
| Business & finance services | 16 | 14% | 88 | 17% | Apple App Store |
| Media & content | 10 | 9% | 46 | 9% | even |
| Consumer services & leisure | 7 | 6% | 14 | 3% | Airbnb |
| Public, community & associations | 3 | 3% | 11 | 2% | even |
| Health care | 3 | 3% | 7 | 1% | even |
| Manufacturing & industry | 2 | 2% | 17 | 3% | even |
| Commerce & trade | 1 | 1% | 13 | 3% | even |
| Transport, logistics & rental | 1 | 1% | 5 | 1% | even |
| Automotive | – | – | 6 | 1% | outside top 12 |
| Utilities & infrastructure | – | – | 5 | 1% | outside top 12 |
| Segment | Airbnb | share | Apple App Store | share | Leans |
|---|---|---|---|---|---|
| United States | 64 | 57% | 267 | 52% | Airbnb |
| United Kingdom | 11 | 10% | 33 | 6% | Airbnb |
| Spain | 7 | 6% | 8 | 2% | Airbnb |
| France | 5 | 4% | 13 | 3% | even |
| Australia | 4 | 4% | 7 | 1% | Airbnb |
| United Arab Emirates | 3 | 3% | 7 | 1% | even |
| Austria | 3 | 3% | – | – | outside top 12 |
| India | 2 | 2% | 45 | 9% | Apple App Store |
| Belgium | 1 | 1% | – | – | outside top 12 |
| BH | 1 | 1% | – | – | outside top 12 |
| Brazil | 1 | 1% | 8 | 2% | even |
| Canada | 1 | 1% | 15 | 3% | Apple App Store |
| Germany | – | – | 15 | 3% | outside top 12 |
| Poland | – | – | 12 | 2% | outside top 12 |
| Sweden | – | – | 8 | 2% | outside top 12 |
| Segment | Airbnb | share | Apple App Store | share | Leans |
|---|---|---|---|---|---|
| Real estate and property | 171 | 26% | – | – | outside top 12 |
| Hospitality and food service | 42 | 6% | – | – | outside top 12 |
| Software engineering | 38 | 6% | 1,630 | 63% | Apple App Store |
| Marketing & communications | 32 | 5% | 167 | 6% | even |
| Finance & accounting | 27 | 4% | – | – | outside top 12 |
| Customer service & success | 25 | 4% | 28 | 1% | Airbnb |
| Product, program & project management | 21 | 3% | 91 | 4% | even |
| Sales | 18 | 3% | 41 | 2% | even |
| Design & UX | 15 | 2% | 58 | 2% | even |
| Unclassified | 15 | 2% | 14 | 1% | even |
| Administration & office | 14 | 2% | – | – | outside top 12 |
| Facilities cleaning and security | 11 | 2% | – | – | outside top 12 |
| Data & AI | – | – | 81 | 3% | outside top 12 |
| IT operations & business systems | – | – | 78 | 3% | outside top 12 |
| Legal, compliance & risk | – | – | 20 | 1% | outside top 12 |
| Business development & strategy | – | – | 16 | 1% | outside top 12 |
| Engineering (non-software) | – | – | 16 | 1% | outside top 12 |
The companies behind each column
Companies using Airbnb →
Companies using Apple App Store →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Apple App Store is named by 513 companies in job postings and Airbnb by 113; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/airbnb-vs-apple-app-store)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Airbnb vs Apple App Store: questions
Which is more used, Airbnb or Apple App Store?
By companies naming it in their own job postings, Apple App Store (513) over Airbnb (113). By website-and-DNS footprint, Apple App Store (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Airbnb?
71% of Airbnb companies have 2 to 200 employees, against 62% for Apple App Store. 8% of Airbnb companies have over 1,000 employees, against 18% for Apple App Store.
Do companies run both?
0 companies name both in their postings, usually Airbnb in marketing and Apple App Store in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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