Airtable VS Salesforce Platform
As of 4 November 2026, Salesforce Platform is named by 1,181 companies and Airtable by 947; Airtable skews to companies under 200 people (56% vs 29%), Salesforce Platform to companies over 1,000 (43% vs 20%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Airtable's script and mail records show on hundreds of thousands of small sites, Salesforce Platform rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Airtable: 2–200 employees
- 56%
- Salesforce Platform: 2–200 employees
- 29%
- Airtable: 1,000+ employees
- 20%
- Salesforce Platform: 1,000+ employees
- 43%
- Postings per company, 90 days
- 2.1 · 2.9
- Website or DNS footprint
- 6,145 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Airtable | share | Salesforce Platform | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 63 | 7% | 23 | 2% | Airtable |
| 2-10 employees | 148 | 16% | 53 | 4% | Airtable |
| 11-50 employees | 195 | 21% | 108 | 9% | Airtable |
| 51-200 employees | 188 | 20% | 184 | 16% | Airtable |
| 201-500 employees | 107 | 11% | 174 | 15% | Salesforce Platform |
| 501-1000 employees | 56 | 6% | 127 | 11% | Salesforce Platform |
| 1001-5000 employees | 95 | 10% | 235 | 20% | Salesforce Platform |
| 5001-10000 employees | 32 | 3% | 86 | 7% | Salesforce Platform |
| 10,001+ employees | 63 | 7% | 191 | 16% | Salesforce Platform |
| Segment | Airtable | share | Salesforce Platform | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 206 | 22% | 286 | 24% | Salesforce Platform |
| Technology & software | 172 | 18% | 423 | 36% | Salesforce Platform |
| Public, community & associations | 116 | 12% | 65 | 6% | Airtable |
| Consumer services & leisure | 114 | 12% | 54 | 5% | Airtable |
| Media & content | 113 | 12% | 26 | 2% | Airtable |
| Commerce & trade | 57 | 6% | 41 | 3% | Airtable |
| Manufacturing & industry | 56 | 6% | 156 | 13% | Salesforce Platform |
| Property & construction | 35 | 4% | 25 | 2% | even |
| Health care | 25 | 3% | 24 | 2% | even |
| Hospitality & travel | 17 | 2% | – | – | outside top 12 |
| Utilities & infrastructure | 15 | 2% | 31 | 3% | even |
| Transport, logistics & rental | 13 | 1% | 21 | 2% | even |
| Automotive | – | – | 14 | 1% | outside top 12 |
| Segment | Airtable | share | Salesforce Platform | share | Leans |
|---|---|---|---|---|---|
| United States | 631 | 67% | 810 | 69% | even |
| Germany | 53 | 6% | 20 | 2% | Airtable |
| United Kingdom | 52 | 5% | 102 | 9% | Salesforce Platform |
| Canada | 31 | 3% | 38 | 3% | even |
| France | 28 | 3% | 13 | 1% | even |
| India | 14 | 1% | 37 | 3% | even |
| Netherlands | 11 | 1% | 9 | 1% | even |
| Australia | 9 | 1% | 22 | 2% | even |
| Singapore | 8 | 1% | 8 | 1% | even |
| PH | 7 | 1% | 6 | 1% | even |
| Spain | 6 | 1% | – | – | outside top 12 |
| Belgium | 5 | 1% | – | – | outside top 12 |
| Italy | – | – | 7 | 1% | outside top 12 |
| Switzerland | – | – | 6 | 1% | outside top 12 |
| Segment | Airtable | share | Salesforce Platform | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 325 | 12% | 29 | 1% | Airtable |
| Product, program & project management | 267 | 10% | 209 | 4% | Airtable |
| Software engineering | 178 | 6% | 2,550 | 51% | Salesforce Platform |
| Administration & office | 172 | 6% | 4 | 0% | Airtable |
| IT operations & business systems | 148 | 5% | 923 | 18% | Salesforce Platform |
| Sales | 141 | 5% | 426 | 8% | Salesforce Platform |
| Data & AI | 109 | 4% | 80 | 2% | Airtable |
| Business development & strategy | 107 | 4% | 55 | 1% | Airtable |
| Arts media and entertainment | 98 | 4% | 1 | 0% | Airtable |
| General management & consulting | 85 | 3% | 19 | 0% | Airtable |
| Customer service & success | 62 | 2% | 72 | 1% | even |
| Finance & accounting | 55 | 2% | 69 | 1% | even |
| Human resources | 46 | 2% | 4 | 0% | even |
| Legal, compliance & risk | 42 | 2% | 4 | 0% | even |
| Travel, leisure & events | 40 | 1% | – | – | outside top 12 |
| Design & UX | 33 | 1% | 5 | 0% | even |
| Engineering (non-software) | 31 | 1% | 12 | 0% | even |
| Education & training | 28 | 1% | 1 | 0% | even |
| Logistics warehouse and transport | 16 | 1% | – | – | outside top 12 |
| Real estate and property | 14 | 1% | – | – | outside top 12 |
| Social care and community | 14 | 1% | 7 | 0% | even |
| Construction and civil | 13 | 0% | 8 | 0% | even |
| Unclassified | 12 | 0% | 5 | 0% | even |
| Manufacturing and production | 9 | 0% | – | – | outside top 12 |
| Research and science | 9 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 8 | 0% | 6 | 0% | even |
| Procurement and purchasing | 5 | 0% | – | – | outside top 12 |
| Retail & store operations | 5 | 0% | 1 | 0% | even |
| Skilled trades and field service | 4 | 0% | 5 | 0% | even |
| Facilities cleaning and security | 3 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Airtable →
Companies using Salesforce Platform →
low code bpm rpa ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Salesforce Platform is named by 1,181 companies in job postings and Airtable by 947; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/airtable-vs-salesforce-platform)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Airtable vs Salesforce Platform: questions
Which is more used, Airtable or Salesforce Platform?
By companies naming it in their own job postings, Salesforce Platform (1,181) over Airtable (947). By website-and-DNS footprint, Airtable (6,145 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Airtable?
56% of Airtable companies have 2 to 200 employees, against 29% for Salesforce Platform. 20% of Airtable companies have over 1,000 employees, against 43% for Salesforce Platform.
Do companies run both?
0 companies name both in their postings, usually Airtable in marketing and Salesforce Platform in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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