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Airtable VS Signavio

As of 30 October 2026, Signavio is named by 204 companies and Airtable by 653; Airtable skews to companies under 200 people (60% vs 19%), Signavio to companies over 1,000 (61% vs 19%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Airtable's script and mail records show on hundreds of thousands of small sites, Signavio rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Airtable: 2–200 employees
60%
Signavio: 2–200 employees
19%
Airtable: 1,000+ employees
19%
Signavio: 1,000+ employees
61%
Postings per company, 90 days
2.6 · 3.3
Website or DNS footprint
6,117 · 0
653companies name Airtable
204companies name Signavio
0name both
1,696 · 676postings in 90 days, Airtable · Signavio
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAirtableshareSignavioshareLeans
Self-employed234%––outside top 12
2-10 employees9615%63%Airtable
11-50 employees15323%115%Airtable
51-200 employees14322%2211%Airtable
201-500 employees7612%189%Airtable
501-1000 employees396%2311%Signavio
1001-5000 employees589%4422%Signavio
5001-10000 employees234%136%Signavio
10,001+ employees426%6733%Signavio
By industry
SegmentAirtableshareSignavioshareLeans
Business & finance services13621%4824%Signavio
Technology & software11918%4321%Signavio
Public, community & associations9014%42%Airtable
Media & content8012%84%Airtable
Consumer services & leisure7411%31%Airtable
Manufacturing & industry396%5828%Signavio
Commerce & trade325%84%even
Property & construction274%63%even
Health care173%31%even
Hospitality & travel122%––outside top 12
Transport, logistics & rental112%42%even
Utilities & infrastructure91%126%Signavio
Automotive––42%outside top 12
By country
SegmentAirtableshareSignavioshareLeans
United States45470%6733%Airtable
Germany416%6130%Signavio
United Kingdom386%105%even
Canada264%52%even
France203%94%even
Netherlands102%52%even
India71%––outside top 12
Singapore71%––outside top 12
Australia61%42%even
Belgium51%42%even
Spain41%––outside top 12
Italy20%––outside top 12
Switzerland––73%outside top 12
Brazil––42%outside top 12
Austria––31%outside top 12
Denmark––31%outside top 12
Postings by team (share of each tool's postings)
SegmentAirtableshareSignavioshareLeans
Marketing & communications24010%––outside top 12
Product, program & project management23010%425%Airtable
Administration & office1697%––outside top 12
Software engineering1567%71%Airtable
IT operations & business systems1466%35744%Signavio
Sales1215%152%Airtable
Business development & strategy984%––outside top 12
Data & AI974%132%Airtable
Arts media and entertainment894%––outside top 12
General management & consulting783%13116%Signavio
Customer service & success562%––outside top 12
Finance & accounting532%162%even
Legal, compliance & risk––91%outside top 12
Logistics warehouse and transport––91%outside top 12
Quality, safety & environment––51%outside top 12
Engineering (non-software)––30%outside top 12
Manufacturing and production––30%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Signavio is named by 204 companies in job postings and Airtable by 653; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/airtable-vs-signavio)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Airtable vs Signavio: questions

Which is more used, Airtable or Signavio?

By companies naming it in their own job postings, Airtable (653) over Signavio (204). By website-and-DNS footprint, Airtable (6,117 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Airtable?

60% of Airtable companies have 2 to 200 employees, against 19% for Signavio. 19% of Airtable companies have over 1,000 employees, against 61% for Signavio.

Do companies run both?

0 companies name both in their postings, usually Airtable in marketing and Signavio in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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