Alation VS AWS Lake Formation
As of 30 October 2026, AWS Lake Formation is named by 139 companies and Alation by 219; Alation skews to companies under 200 people (27% vs 35%), AWS Lake Formation to companies over 1,000 (37% vs 51%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Alation's script and mail records show on hundreds of thousands of small sites, AWS Lake Formation rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Alation: 2–200 employees
- 27%
- AWS Lake Formation: 2–200 employees
- 35%
- Alation: 1,000+ employees
- 51%
- AWS Lake Formation: 1,000+ employees
- 37%
- Postings per company, 90 days
- 3.0 · 2.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Alation | share | AWS Lake Formation | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 0% | – | – | outside top 12 |
| 2-10 employees | 10 | 5% | 3 | 2% | Alation |
| 11-50 employees | 19 | 9% | 19 | 14% | AWS Lake Formation |
| 51-200 employees | 31 | 14% | 27 | 19% | AWS Lake Formation |
| 201-500 employees | 28 | 13% | 24 | 17% | AWS Lake Formation |
| 501-1000 employees | 18 | 8% | 15 | 11% | AWS Lake Formation |
| 1001-5000 employees | 50 | 23% | 23 | 17% | Alation |
| 5001-10000 employees | 16 | 7% | 7 | 5% | Alation |
| 10,001+ employees | 46 | 21% | 21 | 15% | Alation |
| Segment | Alation | share | AWS Lake Formation | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 81 | 37% | 75 | 54% | AWS Lake Formation |
| Business & finance services | 60 | 27% | 28 | 20% | Alation |
| Manufacturing & industry | 28 | 13% | 15 | 11% | even |
| Health care | 12 | 5% | 1 | 1% | Alation |
| Commerce & trade | 7 | 3% | 1 | 1% | Alation |
| Utilities & infrastructure | 7 | 3% | 4 | 3% | even |
| Media & content | 6 | 3% | 3 | 2% | even |
| Transport, logistics & rental | 5 | 2% | 2 | 1% | even |
| Public, community & associations | 3 | 1% | 4 | 3% | even |
| Consumer services & leisure | 3 | 1% | 3 | 2% | even |
| Property & construction | 3 | 1% | 1 | 1% | even |
| Hospitality & travel | 2 | 1% | – | – | outside top 12 |
| Automotive | – | – | 2 | 1% | outside top 12 |
| Segment | Alation | share | AWS Lake Formation | share | Leans |
|---|---|---|---|---|---|
| United States | 151 | 69% | 91 | 65% | Alation |
| United Kingdom | 17 | 8% | 11 | 8% | even |
| Canada | 7 | 3% | 4 | 3% | even |
| France | 7 | 3% | 2 | 1% | even |
| Australia | 6 | 3% | 4 | 3% | even |
| Germany | 6 | 3% | 6 | 4% | even |
| Belgium | 3 | 1% | – | – | outside top 12 |
| Brazil | 3 | 1% | 3 | 2% | even |
| Spain | 3 | 1% | 3 | 2% | even |
| Portugal | 3 | 1% | – | – | outside top 12 |
| Switzerland | 2 | 1% | – | – | outside top 12 |
| Colombia | 1 | 0% | – | – | outside top 12 |
| India | – | – | 5 | 4% | outside top 12 |
| Italy | – | – | 2 | 1% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Bulgaria | – | – | 1 | 1% | outside top 12 |
| Segment | Alation | share | AWS Lake Formation | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 598 | 77% | 255 | 65% | Alation |
| Product, program & project management | 40 | 5% | 6 | 2% | Alation |
| IT operations & business systems | 20 | 3% | 35 | 9% | AWS Lake Formation |
| Software engineering | 13 | 2% | 35 | 9% | AWS Lake Formation |
| General management & consulting | 11 | 1% | 1 | 0% | even |
| Legal, compliance & risk | 6 | 1% | 1 | 0% | even |
| Customer service & success | 4 | 1% | 1 | 0% | even |
| Marketing & communications | 4 | 1% | – | – | outside top 12 |
| Sales | 4 | 1% | 7 | 2% | even |
| Engineering (non-software) | 2 | 0% | 1 | 0% | even |
| Business development & strategy | 1 | 0% | 1 | 0% | even |
| Design & UX | 1 | 0% | – | – | outside top 12 |
| Administration & office | – | – | 2 | 1% | outside top 12 |
| Finance & accounting | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Alation →
Companies using AWS Lake Formation →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
AWS Lake Formation is named by 139 companies in job postings and Alation by 219; 8 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/alation-vs-aws-lake-formation)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Alation vs AWS Lake Formation: questions
Which is more used, Alation or AWS Lake Formation?
By companies naming it in their own job postings, Alation (219) over AWS Lake Formation (139). By website-and-DNS footprint, AWS Lake Formation (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Alation?
27% of Alation companies have 2 to 200 employees, against 35% for AWS Lake Formation. 51% of Alation companies have over 1,000 employees, against 37% for AWS Lake Formation.
Do companies run both?
8 companies name both in their postings, usually Alation in marketing and AWS Lake Formation in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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