Alation VS SAP Master Data Governance
As of 4 November 2026, SAP Master Data Governance is named by 275 companies and Alation by 291; Alation skews to companies under 200 people (27% vs 16%), SAP Master Data Governance to companies over 1,000 (68% vs 52%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Alation's script and mail records show on hundreds of thousands of small sites, SAP Master Data Governance rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Alation: 2–200 employees
- 27%
- SAP Master Data Governance: 2–200 employees
- 16%
- Alation: 1,000+ employees
- 52%
- SAP Master Data Governance: 1,000+ employees
- 68%
- Postings per company, 90 days
- 2.6 · 4.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Alation | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 1% | 2 | 1% | even |
| 2-10 employees | 12 | 4% | 11 | 4% | even |
| 11-50 employees | 27 | 9% | 14 | 5% | Alation |
| 51-200 employees | 41 | 14% | 20 | 7% | Alation |
| 201-500 employees | 33 | 11% | 21 | 8% | Alation |
| 501-1000 employees | 24 | 8% | 20 | 7% | even |
| 1001-5000 employees | 68 | 23% | 55 | 20% | Alation |
| 5001-10000 employees | 23 | 8% | 30 | 11% | SAP Master Data Governance |
| 10,001+ employees | 60 | 21% | 102 | 37% | SAP Master Data Governance |
| Segment | Alation | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 99 | 34% | 44 | 16% | Alation |
| Business & finance services | 78 | 27% | 30 | 11% | Alation |
| Manufacturing & industry | 43 | 15% | 127 | 46% | SAP Master Data Governance |
| Health care | 13 | 4% | 4 | 1% | Alation |
| Utilities & infrastructure | 13 | 4% | 19 | 7% | SAP Master Data Governance |
| Commerce & trade | 12 | 4% | 16 | 6% | even |
| Media & content | 7 | 2% | 7 | 3% | even |
| Hospitality & travel | 6 | 2% | – | – | outside top 12 |
| Transport, logistics & rental | 6 | 2% | – | – | outside top 12 |
| Consumer services & leisure | 5 | 2% | 5 | 2% | even |
| Public, community & associations | 4 | 1% | 4 | 1% | even |
| Property & construction | 3 | 1% | 4 | 1% | even |
| Automotive | – | – | 6 | 2% | outside top 12 |
| Agriculture & forestry | – | – | 4 | 1% | outside top 12 |
| Segment | Alation | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| United States | 196 | 67% | 131 | 48% | Alation |
| United Kingdom | 20 | 7% | 21 | 8% | even |
| Canada | 10 | 3% | 7 | 3% | even |
| Australia | 8 | 3% | – | – | outside top 12 |
| Germany | 8 | 3% | 39 | 14% | SAP Master Data Governance |
| France | 7 | 2% | 4 | 1% | even |
| Spain | 6 | 2% | 3 | 1% | even |
| Brazil | 4 | 1% | 4 | 1% | even |
| Belgium | 3 | 1% | – | – | outside top 12 |
| Portugal | 3 | 1% | – | – | outside top 12 |
| Switzerland | 2 | 1% | 9 | 3% | SAP Master Data Governance |
| India | 2 | 1% | 7 | 3% | even |
| Sweden | – | – | 7 | 3% | outside top 12 |
| Denmark | – | – | 4 | 1% | outside top 12 |
| Netherlands | – | – | 4 | 1% | outside top 12 |
| Segment | Alation | share | SAP Master Data Governance | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 682 | 76% | 304 | 22% | Alation |
| Product, program & project management | 53 | 6% | 34 | 2% | Alation |
| IT operations & business systems | 25 | 3% | 583 | 42% | SAP Master Data Governance |
| Software engineering | 21 | 2% | 96 | 7% | SAP Master Data Governance |
| General management & consulting | 19 | 2% | 31 | 2% | even |
| Legal, compliance & risk | 6 | 1% | 6 | 0% | even |
| Customer service & success | 4 | 0% | 6 | 0% | even |
| Sales | 4 | 0% | 32 | 2% | even |
| Marketing & communications | 3 | 0% | 6 | 0% | even |
| Engineering (non-software) | 2 | 0% | 3 | 0% | even |
| Business development & strategy | 1 | 0% | 1 | 0% | even |
| Design & UX | 1 | 0% | – | – | outside top 12 |
| Finance & accounting | 1 | 0% | 16 | 1% | even |
| Human resources | 1 | 0% | 1 | 0% | even |
| Quality, safety & environment | 1 | 0% | 1 | 0% | even |
| Logistics warehouse and transport | – | – | 18 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 13 | 1% | outside top 12 |
| Administration & office | – | – | 3 | 0% | outside top 12 |
| Education & training | – | – | 3 | 0% | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
| Retail & store operations | – | – | 1 | 0% | outside top 12 |
| Unclassified | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Alation →
Companies using SAP Master Data Governance →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP Master Data Governance is named by 275 companies in job postings and Alation by 291; 8 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/alation-vs-sap-mdg)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Alation vs SAP Master Data Governance: questions
Which is more used, Alation or SAP Master Data Governance?
By companies naming it in their own job postings, Alation (291) over SAP Master Data Governance (275). By website-and-DNS footprint, SAP Master Data Governance (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Alation?
27% of Alation companies have 2 to 200 employees, against 16% for SAP Master Data Governance. 52% of Alation companies have over 1,000 employees, against 68% for SAP Master Data Governance.
Do companies run both?
8 companies name both in their postings, usually Alation in marketing and SAP Master Data Governance in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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