Allegro VS Fulfillment by Amazon
As of 30 October 2026, Fulfillment by Amazon is named by 130 companies and Allegro by 200; Allegro skews to companies under 200 people (41% vs 62%), Fulfillment by Amazon to companies over 1,000 (12% vs 39%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Allegro's script and mail records show on hundreds of thousands of small sites, Fulfillment by Amazon rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Allegro: 2–200 employees
- 41%
- Fulfillment by Amazon: 2–200 employees
- 62%
- Allegro: 1,000+ employees
- 39%
- Fulfillment by Amazon: 1,000+ employees
- 12%
- Postings per company, 90 days
- 4.1 · 4.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Allegro | share | Fulfillment by Amazon | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 13 | 7% | 13 | 10% | Fulfillment by Amazon |
| 11-50 employees | 32 | 16% | 32 | 25% | Fulfillment by Amazon |
| 51-200 employees | 36 | 18% | 36 | 28% | Fulfillment by Amazon |
| 201-500 employees | 31 | 16% | 18 | 14% | even |
| 501-1000 employees | 11 | 6% | 6 | 5% | even |
| 1001-5000 employees | 40 | 20% | 10 | 8% | Allegro |
| 5001-10000 employees | 11 | 6% | 3 | 2% | Allegro |
| 10,001+ employees | 26 | 13% | 3 | 2% | Allegro |
| Self-employed | – | – | 9 | 7% | outside top 12 |
| Segment | Allegro | share | Fulfillment by Amazon | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 93 | 47% | 22 | 17% | Allegro |
| Technology & software | 37 | 19% | 10 | 8% | Allegro |
| Utilities & infrastructure | 26 | 13% | 1 | 1% | Allegro |
| Business & finance services | 23 | 12% | 21 | 16% | Fulfillment by Amazon |
| Commerce & trade | 8 | 4% | 32 | 25% | Fulfillment by Amazon |
| Media & content | 5 | 3% | – | – | outside top 12 |
| Automotive | 3 | 2% | – | – | outside top 12 |
| Consumer services & leisure | 2 | 1% | 9 | 7% | Fulfillment by Amazon |
| Public, community & associations | 1 | 1% | 7 | 5% | Fulfillment by Amazon |
| Property & construction | 1 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 1 | 1% | 2 | 2% | even |
| Health care | – | – | 25 | 19% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Allegro | share | Fulfillment by Amazon | share | Leans |
|---|---|---|---|---|---|
| United States | 124 | 62% | 84 | 65% | Fulfillment by Amazon |
| Poland | 17 | 9% | 2 | 2% | Allegro |
| Germany | 10 | 5% | 24 | 18% | Fulfillment by Amazon |
| United Kingdom | 10 | 5% | 8 | 6% | even |
| India | 9 | 5% | 2 | 2% | Allegro |
| France | 7 | 4% | 1 | 1% | Allegro |
| Canada | 4 | 2% | 1 | 1% | even |
| Netherlands | 4 | 2% | – | – | outside top 12 |
| Austria | 2 | 1% | 1 | 1% | even |
| China | 2 | 1% | – | – | outside top 12 |
| Australia | 1 | 1% | 1 | 1% | even |
| Belgium | 1 | 1% | – | – | outside top 12 |
| Singapore | – | – | 2 | 2% | outside top 12 |
| Argentina | – | – | 1 | 1% | outside top 12 |
| Italy | – | – | 1 | 1% | outside top 12 |
| Segment | Allegro | share | Fulfillment by Amazon | share | Leans |
|---|---|---|---|---|---|
| Engineering (non-software) | 628 | 62% | 19 | 3% | Allegro |
| Software engineering | 46 | 5% | – | – | outside top 12 |
| Marketing & communications | 45 | 4% | 230 | 35% | Fulfillment by Amazon |
| IT operations & business systems | 29 | 3% | 5 | 1% | Allegro |
| Finance & accounting | 28 | 3% | 19 | 3% | even |
| Sales | 25 | 2% | 20 | 3% | even |
| Data & AI | 16 | 2% | – | – | outside top 12 |
| Logistics warehouse and transport | 15 | 1% | 136 | 21% | Fulfillment by Amazon |
| Product, program & project management | 14 | 1% | 16 | 2% | even |
| Legal, compliance & risk | 11 | 1% | – | – | outside top 12 |
| Skilled trades and field service | 7 | 1% | – | – | outside top 12 |
| Customer service & success | 6 | 1% | – | – | outside top 12 |
| Healthcare clinical | – | – | 82 | 13% | outside top 12 |
| Design & UX | – | – | 7 | 1% | outside top 12 |
| Social care and community | – | – | 7 | 1% | outside top 12 |
| General management & consulting | – | – | 6 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 5 | 1% | outside top 12 |
The companies behind each column
Companies using Allegro →
Companies using Fulfillment by Amazon →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Fulfillment by Amazon is named by 130 companies in job postings and Allegro by 200; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/allegro-vs-amazon-fba)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Allegro vs Fulfillment by Amazon: questions
Which is more used, Allegro or Fulfillment by Amazon?
By companies naming it in their own job postings, Allegro (200) over Fulfillment by Amazon (130). By website-and-DNS footprint, Fulfillment by Amazon (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Allegro?
41% of Allegro companies have 2 to 200 employees, against 62% for Fulfillment by Amazon. 39% of Allegro companies have over 1,000 employees, against 12% for Fulfillment by Amazon.
Do companies run both?
0 companies name both in their postings, usually Allegro in marketing and Fulfillment by Amazon in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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