Amazon Aurora VS Azure SQL Database
As of 30 October 2026, Azure SQL Database is named by 1,059 companies and Amazon Aurora by 771; Amazon Aurora skews to companies under 200 people (40% vs 32%), Azure SQL Database to companies over 1,000 (40% vs 32%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Aurora's script and mail records show on hundreds of thousands of small sites, Azure SQL Database rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Aurora: 2–200 employees
- 40%
- Azure SQL Database: 2–200 employees
- 32%
- Amazon Aurora: 1,000+ employees
- 32%
- Azure SQL Database: 1,000+ employees
- 40%
- Postings per company, 90 days
- 2.4 · 2.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Aurora | share | Azure SQL Database | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 1% | 8 | 1% | even |
| 2-10 employees | 54 | 7% | 42 | 4% | Amazon Aurora |
| 11-50 employees | 93 | 12% | 119 | 11% | even |
| 51-200 employees | 164 | 21% | 178 | 17% | Amazon Aurora |
| 201-500 employees | 118 | 15% | 183 | 17% | even |
| 501-1000 employees | 86 | 11% | 110 | 10% | even |
| 1001-5000 employees | 122 | 16% | 200 | 19% | Azure SQL Database |
| 5001-10000 employees | 37 | 5% | 63 | 6% | even |
| 10,001+ employees | 88 | 11% | 156 | 15% | Azure SQL Database |
| Segment | Amazon Aurora | share | Azure SQL Database | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 399 | 52% | 476 | 45% | Amazon Aurora |
| Business & finance services | 164 | 21% | 247 | 23% | Azure SQL Database |
| Manufacturing & industry | 47 | 6% | 103 | 10% | Azure SQL Database |
| Utilities & infrastructure | 40 | 5% | 26 | 2% | Amazon Aurora |
| Media & content | 29 | 4% | 21 | 2% | even |
| Consumer services & leisure | 23 | 3% | 29 | 3% | even |
| Property & construction | 15 | 2% | 21 | 2% | even |
| Commerce & trade | 13 | 2% | 29 | 3% | even |
| Public, community & associations | 13 | 2% | 27 | 3% | even |
| Transport, logistics & rental | 9 | 1% | 22 | 2% | even |
| Health care | 7 | 1% | 32 | 3% | Azure SQL Database |
| Automotive | 6 | 1% | 14 | 1% | even |
| Segment | Amazon Aurora | share | Azure SQL Database | share | Leans |
|---|---|---|---|---|---|
| United States | 518 | 67% | 650 | 61% | Amazon Aurora |
| United Kingdom | 58 | 8% | 88 | 8% | even |
| Japan | 29 | 4% | – | – | outside top 12 |
| Canada | 21 | 3% | 51 | 5% | Azure SQL Database |
| Germany | 17 | 2% | 28 | 3% | even |
| Australia | 15 | 2% | 26 | 2% | even |
| France | 15 | 2% | 14 | 1% | even |
| India | 10 | 1% | 35 | 3% | Azure SQL Database |
| Singapore | 8 | 1% | – | – | outside top 12 |
| Brazil | 7 | 1% | – | – | outside top 12 |
| Spain | 6 | 1% | 12 | 1% | even |
| Italy | 6 | 1% | – | – | outside top 12 |
| Belgium | – | – | 16 | 2% | outside top 12 |
| Netherlands | – | – | 15 | 1% | outside top 12 |
| Poland | – | – | 15 | 1% | outside top 12 |
| Switzerland | – | – | 9 | 1% | outside top 12 |
| Segment | Amazon Aurora | share | Azure SQL Database | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,139 | 44% | 1,485 | 37% | Amazon Aurora |
| IT operations & business systems | 502 | 19% | 855 | 21% | even |
| Data & AI | 412 | 16% | 1,203 | 30% | Azure SQL Database |
| Engineering (non-software) | 83 | 3% | 19 | 0% | Amazon Aurora |
| Product, program & project management | 36 | 1% | 35 | 1% | even |
| Sales | 24 | 1% | 18 | 0% | even |
| Customer service & success | 15 | 1% | 9 | 0% | even |
| Finance & accounting | 11 | 0% | 4 | 0% | even |
| Construction and civil | 7 | 0% | 7 | 0% | even |
| Research and science | 6 | 0% | – | – | outside top 12 |
| Unclassified | 6 | 0% | – | – | outside top 12 |
| Administration & office | 5 | 0% | – | – | outside top 12 |
| General management & consulting | – | – | 13 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 9 | 0% | outside top 12 |
| Marketing & communications | – | – | 6 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Aurora →
Companies using Azure SQL Database →
relational databases ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Azure SQL Database is named by 1,059 companies in job postings and Amazon Aurora by 771; 56 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-aurora-vs-azure-sql-database)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Aurora vs Azure SQL Database: questions
Which is more used, Amazon Aurora or Azure SQL Database?
By companies naming it in their own job postings, Azure SQL Database (1,059) over Amazon Aurora (771). By website-and-DNS footprint, Azure SQL Database (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Aurora?
40% of Amazon Aurora companies have 2 to 200 employees, against 32% for Azure SQL Database. 32% of Amazon Aurora companies have over 1,000 employees, against 40% for Azure SQL Database.
Do companies run both?
56 companies name both in their postings, usually Amazon Aurora in marketing and Azure SQL Database in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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