Amazon Aurora VS SAP HANA
As of 30 October 2026, SAP HANA is named by 730 companies and Amazon Aurora by 771; Amazon Aurora skews to companies under 200 people (40% vs 29%), SAP HANA to companies over 1,000 (53% vs 32%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Aurora's script and mail records show on hundreds of thousands of small sites, SAP HANA rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Aurora: 2–200 employees
- 40%
- SAP HANA: 2–200 employees
- 29%
- Amazon Aurora: 1,000+ employees
- 32%
- SAP HANA: 1,000+ employees
- 53%
- Postings per company, 90 days
- 2.4 · 4.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Aurora | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 1% | 1 | 0% | even |
| 2-10 employees | 54 | 7% | 33 | 5% | Amazon Aurora |
| 11-50 employees | 93 | 12% | 72 | 10% | Amazon Aurora |
| 51-200 employees | 164 | 21% | 104 | 14% | Amazon Aurora |
| 201-500 employees | 118 | 15% | 69 | 9% | Amazon Aurora |
| 501-1000 employees | 86 | 11% | 63 | 9% | Amazon Aurora |
| 1001-5000 employees | 122 | 16% | 138 | 19% | SAP HANA |
| 5001-10000 employees | 37 | 5% | 53 | 7% | SAP HANA |
| 10,001+ employees | 88 | 11% | 197 | 27% | SAP HANA |
| Segment | Amazon Aurora | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 399 | 52% | 224 | 31% | Amazon Aurora |
| Business & finance services | 164 | 21% | 79 | 11% | Amazon Aurora |
| Manufacturing & industry | 47 | 6% | 211 | 29% | SAP HANA |
| Utilities & infrastructure | 40 | 5% | 52 | 7% | even |
| Media & content | 29 | 4% | 19 | 3% | even |
| Consumer services & leisure | 23 | 3% | 14 | 2% | even |
| Property & construction | 15 | 2% | 16 | 2% | even |
| Commerce & trade | 13 | 2% | 41 | 6% | SAP HANA |
| Public, community & associations | 13 | 2% | 7 | 1% | even |
| Transport, logistics & rental | 9 | 1% | 17 | 2% | even |
| Health care | 7 | 1% | 16 | 2% | even |
| Automotive | 6 | 1% | 27 | 4% | SAP HANA |
| Segment | Amazon Aurora | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| United States | 518 | 67% | 314 | 43% | Amazon Aurora |
| United Kingdom | 58 | 8% | 41 | 6% | even |
| Japan | 29 | 4% | – | – | outside top 12 |
| Canada | 21 | 3% | 10 | 1% | even |
| Germany | 17 | 2% | 142 | 19% | SAP HANA |
| Australia | 15 | 2% | – | – | outside top 12 |
| France | 15 | 2% | 32 | 4% | SAP HANA |
| India | 10 | 1% | 27 | 4% | SAP HANA |
| Singapore | 8 | 1% | 11 | 2% | even |
| Brazil | 7 | 1% | – | – | outside top 12 |
| Spain | 6 | 1% | 11 | 2% | even |
| Italy | 6 | 1% | 10 | 1% | even |
| Switzerland | – | – | 20 | 3% | outside top 12 |
| Netherlands | – | – | 16 | 2% | outside top 12 |
| Poland | – | – | 9 | 1% | outside top 12 |
| Segment | Amazon Aurora | share | SAP HANA | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,139 | 44% | 379 | 8% | Amazon Aurora |
| IT operations & business systems | 502 | 19% | 2,710 | 60% | SAP HANA |
| Data & AI | 412 | 16% | 383 | 8% | Amazon Aurora |
| Engineering (non-software) | 83 | 3% | 21 | 0% | Amazon Aurora |
| Product, program & project management | 36 | 1% | 62 | 1% | even |
| Sales | 24 | 1% | 41 | 1% | even |
| Customer service & success | 15 | 1% | 23 | 1% | even |
| Finance & accounting | 11 | 0% | 220 | 5% | SAP HANA |
| Construction and civil | 7 | 0% | – | – | outside top 12 |
| Research and science | 6 | 0% | – | – | outside top 12 |
| Unclassified | 6 | 0% | – | – | outside top 12 |
| Administration & office | 5 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | – | – | 47 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 26 | 1% | outside top 12 |
| General management & consulting | – | – | 25 | 1% | outside top 12 |
| Quality, safety & environment | – | – | 15 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Aurora →
Companies using SAP HANA →
relational databases ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP HANA is named by 730 companies in job postings and Amazon Aurora by 771; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-aurora-vs-sap-hana)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Aurora vs SAP HANA: questions
Which is more used, Amazon Aurora or SAP HANA?
By companies naming it in their own job postings, Amazon Aurora (771) over SAP HANA (730). By website-and-DNS footprint, SAP HANA (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Aurora?
40% of Amazon Aurora companies have 2 to 200 employees, against 29% for SAP HANA. 32% of Amazon Aurora companies have over 1,000 employees, against 53% for SAP HANA.
Do companies run both?
0 companies name both in their postings, usually Amazon Aurora in marketing and SAP HANA in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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